Lexis

Episode 76 - Dani Yin & Cheryl Wakslak on gender and exclamation marks in digital communication


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Welcome to episode 76 of Lexis which features Raj & Dan (and guest interviewer & friend of the pod, Amanda Cole) talking about gender and exclamation marks in digital communication with Yidan (Dani) Yin, Assistant Professor in the Department of Management and Organization at the Smeal College of Business, Penn State University and Dr Cheryl Wakslak, Associate Professor of Management and Organization at USC Marshall.

Their JESP (Journal of Experimental Social Psychology) paper (with Gil Appel): Nice to meet you.(!) Gendered norms in punctuation usage can be found here and is a fascinating read:  https://www.researchgate.net/publication/397148363_Nice_to_meet_you_Gendered_norms_in_punctuation_usage 

We pick up on some of the media coverage of their paper and also reference Deborah Cameron’s blog about the paper and its coverage. 

Financial Times coverage: https://archive.ph/cCOiL 

The Guardian: https://www.theguardian.com/society/2025/oct/28/exclamation-marks-why-do-women-use-them-three-times-as-much-as-men 

London Evening Standard: https://www.standard.co.uk/comment/exclamation-marks-female-gender-norms-punctuation-b1255212.html 

Harvard Business Review: https://hbr.org/2025/09/dont-overthink-your-use-of-exclamation-points 

Deborah Cameron’s blog: https://debuk.wordpress.com/2025/11/06/enough-already-punctuation-silly-women-and-soundbite-science/ 

We also mention Gretchen McCulloch’s thoughts on the full-stop: https://www.bbc.co.uk/news/uk-49182824 

Dani Yin: https://sites.google.com/view/yidan-yin 

Cheryl Wakslak: https://www.marshall.usc.edu/personnel/cheryl-jan-wakslak 

And then in our Lang in the News segment, Lisa, Jacky and Dan discuss more media tales of the woes of inclusive language and discuss some of these stories: 

‘Man the phones’ is offensive, insurers told

Trade body accused of ‘pandering to woke dogma’ after issuing language guide advising against use of everyday terms

http://archive.today/dLoSb 

Health trust breached equality commitments over gender neutral language

https://www.bbc.co.uk/news/articles/c9wvrl084g7o 

Lexis is on Bluesky: https://bsky.app/profile/lexispodcast.bsky.social 

Contributors

Lisa Casey 

blog: https://livingthroughlanguage.wordpress.com/ & Twitter: Language Debates (@LanguageDebates)

Dan Clayton 

blog: EngLangBlog & Bluesky: https://bsky.app/profile/englangblog.bsky.social 

Jacky Glancey 

Twitter: https://twitter.com/JackyGlancey

Raj Rana

Matthew Butler 

Twitter: https://twitter.com/MatthewbutlerCA 

Music: Serge Quadrado - Cool Guys 

Cool Guys by Serge Quadrado is licensed under a Attribution-NonCommercial 4.0 International License. From the Free Music Archive: https://freemusicarchive.org/music/serge-quadrado/urban/cool-guys 


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