Jack Lyons started designing clothing in college. It all began with an idea he had to add a zipper to the back of his shoes. In today's world we all want to dress and look unique. With fast fashion everything just kind of looks the same. I create a lot of apparel of my own, but I run into the same problems that he was when he started. It's really difficult to find people to print and manufacture clothing that is anything other than your traditional 1-2 color prints on the chest of t-shirts and hoodies. Jack bought a simple sewing machine and started playing around and taught himself everything he needed to know. It took a while, but eventually he got to the point where he could freely create truly unique items. Pythia took off. Jack stayed in the background from the beginning, but eventually showed his face and decided to take Pythia full time after college. How was he able to build it to be what it is in such a short time? I guess you'll have to tune in to find out.