Storytelling is crucial in category strategy, creating narratives that resonate with consumers, retailers, and internal teams, aiming for a triple win. Stephen Aramburu, category strategy manager, frozen meals, Nestlé, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 78 of Kantar’s Retail Sound Bites to discuss identifying growth opportunities in category management, and product innovation in the face of trends like GLP-1.

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Contact Barry: Email | LinkedIn

Contact Rachel: Email | LinkedIn

https://www.cnbc.com/2025/01/27/nvidia-calls-chinas-deepseek-r1-model-an-excellent-ai-advancement.html​

https://www.nytimes.com/2025/01/27/technology/what-is-deepseek-china-ai.html

https://www.aboutamazon.com/news/company-news/jason-buechel-whole-foods-market-worldwide-grocery-store

https://www.retaildive.com/news/dollar-general-expanding-private-label-clover-valley/738339/​

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