Heady Hut is a glass and arts lounge owned and operated by Jake Connel and Sam Pastorello located in downtown Eau Claire. Jake and Sam started the business by just bottling and selling 99% isopropyl alcohol for cleaning pipes and other glass. It didn't take long for them to have the idea to open a full blown shop. Heady hut sells pipes and other glassware, but it's much more than that. For as much glass as they sell, they sell even more local art, exotic snacks and drinks, and other locally made gifts. The space is almost more of a lounge for people to come and hang out in than it is a retail space. In this episode we discuss how to build a business from the ground up, what to expect with a business partnership, how to appreciate glass art, how to work with glass artists, how consignment in a store works, how to deal with conflicts with a business partner, how to advertise a new business, how to get google reviews, how to build a clientele, and much more.