In Ep. 87, Alt-Meat Editor-in-Chief Lisa Keefe speaks with Nicole Johnson-Hoffman about how global markets are becoming more aware and participatory in alternative proteins as a food option – including cultivated protein – versus traditional meat from animals. She is the CEO of the cultivated meat company Future Meat Technologies, having moved into the alternative protein space after a decades-long career in the conventional meat industry. She says the journey wasn’t that far.