Whether it’s Ritholtz Wealth and their slew of podcasts and blogs, The Colony Group deploying their white-glove digital platform to clients, or individual brands like Doug Boneparth generating large followings on platforms like Twitter – being digital-first and marketing-led is at the core of how advisors should be building brand now and in the future. But no progress comes without some bad actors and turbulence. And we’ve first-hand seen advisors been tricked into thinking that marketing is a magic potion that can 10X your business in 90-days. The reality is much different. The reality can sometimes be a hard pill to swallow. We dive into the ugly truths about marketing every financial advisor should know.

 

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