Welcome to Episode 96 of SSHC, where we dive into merging technology and healthcare for a powerful hybrid business model. Join Jake Edling and Greg as they cover practical strategies and insights for online and in-person success.

- Combining online courses and in-person retreats for maximum impact
- Developing tech skills for older audiences and in-person skills for younger ones
- Utilizing social media, scheduling tools, and HIPAA-compliant platforms
- Strategies to integrate and promote online courses to existing patients
- Effective marketing, niching down, and turning certifications into online courses

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00:00 Certifications: Teach prep or focus on client results.
05:23 Balance clinical duties and business using 80/20 rule.
14:56 Use commerce platforms like Amazon, Facebook for validation.
21:03 Create an online course if it aligns.
22:42 Transition in-person care to online by digitizing plans.
30:32 Market where your audience actually is located.
36:36 Integrate telehealth into care package seamlessly.
42:22 Balance tech skills and in person communication.
46:15 Integrate digital care into traditional treatments.
53:53 Balance day job and passion project for success.
59:16 Know your audience, communicate uniquely, be consistent.
01:00:36 Use objections to improve your offer.
01:10:18 Blog integration advice saved business during 2008 crash.
01:11:33 Traffic from blog provided sustained business opportunities.

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