Recessions are a normal part of the business cycle. We know they are coming, so that means we should plan in advance. But when one hits, we still have to hunker down and figure out if we can survive. In this episode, Gary and Jay talk about how you can not only survive, but thrive. You'll learn how important it is to look at your new numbers so you can create the right message, service your market, and increase your efforts when it comes to lead generation.