SPEAK LIKE A CEO

Logic can make your case. A story makes people act.

This episode breaks down why numbers, slides, and dashboards aren't what it takes to tell a story that does. You'll learn simple three-step structures Oliver has used with over 300 CEOs, and the mistakes many leaders make on the way to becoming storytellers.

Download Oliver’s free 21 Storytelling Frameworks guide: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

⏰Timestamps

(00:00) Introduction
(00:51) Where Decisions Really Happen
(04:14) What Makes a Story
(05:18) Stories in Business
(06:51) The Entertainment Trap
(07:45) The One-Size-Fits-All Mistake
(09:01) Problem, Solution, Benefit
(10:23) Goal, Problem, Solution
(10:54) Excite, Disturb, Assure
(12:38) Become a Story Collector

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• 315: Nir Eyal NYT Best Seller
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• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique

You have town halls, frequent Slack updates, and an annual survey. Your team is still disengaged.

Oliver Aust has helped over 300 CEOs communicate with their teams, and found that disengagement usually traces back to systems, not people. In this episode, he shares the method that keeps teams engaged and aligned, whether you lead five people or a company of 100,000.

The side effect: fewer meetings and more clarity for you and your team.

Download Oliver’s guide to the Push-Pull Method, plus 99 more cheat sheets to become a top 1% communicator: https://eo-ipso-comms.kit.com/100-cheat-sheets

⏰Timestamps

(00:00) Introduction
(00:38) The Illusion of Communication
(01:26) The Fix: Push-Pull Exchange
(01:53) Step One: Push
(02:11) The 1-Minute Friday Video
(03:04) Step Two: Pull
(03:39) Step Three: Exchange
(04:11) Who to Invite
(05:08) The Impact

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• 316: Surrounded by Idiots w/ Thomas Erikson 

https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy
• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique

“Ich bin ein Berliner." Four words. 450,000 people. The most memorable speech ever given – and a 5-step system you can steal for your own signature talk.

Get Oliver’s 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

Kennedy had Ted Sorensen, the best speechwriter of his generation. You don't have a speechwriting team, and after this video you won't need one. Oliver breaks down exactly what made JFK's 1963 Berlin speech land the way it did – and how to apply the same moves to your business or career in about 15 minutes.

What you'll learn:

• The single message every great speech is built around
• How to structure a talk as emotional architecture, not a list of points
• The hook technique JFK and MLK both used to make words stick
• Why every powerful story needs an enemy, and how to pick yours
• The small, human moves that connect you with any audience (yes, including the doughnut myth)

Does your team know the best channel to reach you? What time you'll actually respond? What you need to make a decision?

In this episode, Oliver Aust walks through the seven points of his How to Work With Me Guide that's helped over 300 CEOs take the guesswork out of their teams. It takes just five minutes to make, and will give everyone hours back every week.

Download Oliver’s How to Work With Me Guide, plus 99 more that help you become a top 1% communicator:

⏰Timestamps

(00:00) Introduction
(00:59) Who Needs the Guide
(01:38) Timing
(02:13) Channels
(03:18) Format
(04:18) Meetings
(04:58) Style
(05:46) Decisions
(06:28) Feedback
(07:08) The Three Cs
(07:38) Quirks
(08:42) Make It Happen

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• 316: Surrounded by Idiots w/ Thomas Erikson 

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https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy
• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique

Your presentations are high stakes moments. You spend days on them, but most of the time, everything is forgotten by tomorrow. 

Oliver shows you how you can create a presentation in minutes while doubling your impact.

He reveals why most presentations are boring and forgettable, and the simple trick that allows you to present so that people take notes and you get what you want out of your talk.

Get the Perfect Presentation Planner​ Oliver uses to coach executives from boring fact-tellers to magnetic speakers: https://eo-ipso-comms.kit.com/presentation-planner

⏰ Timestamps

00:00 Introduction

00:43 The 3 biggest mistakes 

02:26 The 3 levels of speaking 

03:17 Start with these questions

04:04 Create your presentation in minutes 

07:39 Fill it with life 

10:48 Science of slides

🎧More Episodes Like This

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• 315: Nir Eyal NYT Best Seller
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• 308: Confidence on Command

https://www.youtube.com/watch?v=VGFTCE2zWms

🔗LinkedIn: https://www.linkedin.com/in/oliver-aust/

📩Newsletter: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

Micromanage and you lose your time. Step back and you lose the quality. Delegate correctly and you keep both.

Oliver Aust has helped over 300 CEOs become master communicators, and delegation is often one of the first things they tackle. In this episode, he walks through his four-step delegation system designed to fix the handover boomerang, help you and your team get 10x more done, and give you your time and headspace back.

Download Oliver’s four-step CEO delegation system, plus 99 more that help you become a top 1% communicator: https://eo-ipso-comms.kit.com/100-cheat-sheets

⏰Timestamps

(00:00) Introduction

(00:53) Step 1: Filter

(02:33) Step 2: Match The Level

(04:19) Step 3: Brief

(06:24) Step 4: Own

(06:53) 10-80-10 Rule

(08:41) Send It Back

(10:25) The Delegation Trap

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• 316: Surrounded by Idiots w/ Thomas Erikson 

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🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique

Attention isn't something you win once. You have to earn it back every two minutes.

This episode explains the three reasons audiences drift, even when the topic is good and the speaker is better, and 10 moves that reset the room. Oliver has helped over 300 CEOs become master communicators, and these are the hooks he gives them to re-engage an audience.

Download all 10 hooks as a cheat sheet, plus 99 more that help you become a top 1% communicator: https://eo-ipso-comms.kit.com/100-cheat-sheets

⏰Timestamps

(00:00) Introduction

(01:13) Why Audiences Tune Out

(03:14) Ask The Unanswered Question

(03:45) Say Something Surprising

(04:27) Make Them Imagine

(05:13) Ask One Person

(05:35) Force A Decision

(06:15) Tell A Story

(06:55) Use Humor

(07:24) Show, Don't Tell

(08:06) Power Of The Pause

(08:57) Change Your Voice

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• 315: Nir Eyal NYT Best Seller
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• 308: Confidence on Command

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🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique

How do you become a top 1% leader on LinkedIn? All it takes is one hour a week.

Oliver's Oliver is a LinkedIn Top Voice and LinkedIn Learning instructor with an audience that’s bigger than that of the CEOs of Ikea, Caterpillar, and Toyota combined.

His PACE method takes your LinkedIn profile from a basic online CV to the most powerful business card you own. In this episode, he breaks down four elements of a true leadership profile, how to write an About section that people actually read, and what makes content stop the scroll.

Oliver's  Mastering Communications As a Leader course is free with LinkedIn Premium: https://www.linkedin.com/learning/mastering-communications-as-a-leader-45181615

⏰Timestamps

(00:00) Introduction

(01:50) Three Ways You're Perceived

(03:25) Build Your Profile

(04:54) Simon Sinek's "About" Formula

(06:27) Know Your Audience

(07:10) Two Ways to Grow

(09:34) How Often to Post

(10:26) Two Types Of Content

(11:39) Stop the Scroll

(13:22) Avoid AI Slop

(14:01) Engage Your Audience

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🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique

The first sentence of your speech is doing more work than the next twenty. Don't leave it to chance — your opening should be the last thing you improvise, and the first thing you plan.

This episode covers the four jobs of every successful opening and eight killer openings that do them all. Learn which one to reach for in which room, so you can grab your audience's attention from the very first second.

Download Oliver's 100 Cheat Sheets for killer openings: https://eo-ipso-comms.kit.com/100-cheat-sheets

⏰Timestamps

(00:00) Introduction

(01:17) Why First Words Stick

(01:42) The Four Jobs

(02:15) Script Only This

(02:32) Positive or Negative

(04:03) The Ice Cream Cone

(04:24) The Sledgehammer

(04:57) The Riddle

(05:23) Startling Statistic

(05:55) Historical Reference

(06:18) The Vision

(06:34) The Story

(06:59) Personal Revelation

(07:54) Which Opening To Pick

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🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique

Speak slowly, be on message, work on your soft skills — you've probably heard this advice a hundred times. Elite communicators do the opposite.

This episode counts down 10 pieces of outdated communication advice that are actually hurting your career. Oliver shares what works now, from common techniques that can easily backfire to making your message stick in the age of AI.

Download Oliver’s free 21 Storytelling Frameworks guide: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

⏰Timestamps

(00:00) Introduction

(00:52) Speak Slowly

(02:32) Tell Them Three Times

(03:36) One Slide Per Minute

(05:03) Use a Teleprompter

(06:37) Be On Message

(07:20) Fake It Till You Make It

(08:28) The Feedback Sandwich

(10:26) Don't Show Emotions

(11:08) Logic Wins

(12:18) Work on Soft Skills

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• 316: Surrounded by Idiots w/ Thomas Erikson 

https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 315: Nir Eyal NYT Best Seller
https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU
• 308: Confidence on Command

https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9

🔗LinkedIn

Host: https://www.linkedin.com/in/oliver-aust/

📩Newsletter

Host: https://eo-ipso-comms.kit.com/profile

📚Resources

• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver

• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg

• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/

📧 Email: [email protected]

🙌 This episode was produced by Podcast Boutique