In this episode I explore the frequent, maybe even normal, conflict that can arise between sales and clinical.

I review what I believe the clinical team needs to do to be more accommodating and show the sales team we are serious about growth.

I also review some things that the sales team can do to help lessen some of the stress they can inadvertently place on the clinical team.

I review the fact that our patients can, at times, misrepresent what the sales team has said or promised to them. The same thing can happen when our patients or referral sources misrepresent what the clinical team has said or done.

In the end we are all a team, and we are all on the same side.

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816-834-9191
[email protected]
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