Short answer:  VERY!

But for some people, the design process can be very overwhelming.

Today, Heather shares why design is the one of the most importance parts of any hospitality project (especially a boutique one) and why it's not JUST "oh, that's visually appealing" but that it goes much deeper.

Plus, she also gives some of her top design tips that anyone can implement, even if they aren't a designer, and the one thing she will NEVER allow in one of her properties?

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