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If you're going to learn how to design packaging, you need to know the laws that will govern your material decisions around the world.In this episode Paul Kearns and Evelio Mattos explain how EPR, extended producer responsibility laws will impact your brand's packaging decisions and what you need to do today to avoid upcoming fines.

Connect with Paul Kearns on LinkedIn:https://www.linkedin.com/in/paulkearns82/And learn more about Anthesis:https://www.anthesisgroup.com

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In this episode, host Evelio Mattos welcomes Paul Kearns from Anthesis to delve deep into the subject of extended producer responsibility (EPR).

As EPR laws gain momentum both in Europe and the United States, Paul explains what EPR is, why it matters, and how businesses can navigate these regulations effectively. Bringing clarity to a complex topic, Paul shares practical advice on how brands can adapt to comply with EPR laws and benefit from these changes.

Extended producer responsibility (EPR) is a policy approach aimed at reducing the overall environmental impact of product packaging. Paul discusses the historical context of EPR, its implementation in Europe, and how the U.S. is catching up with states like California, Colorado, and Oregon leading the way.

He emphasizes that EPR is designed to shift the burden of waste management from taxpayers to producers, who would then be incentivized to choose recyclable and sustainable packaging materials. This conversation also covers the vital role of Producer Responsibility Organizations (PROs) in managing the collection, sorting, and recycling of these materials.

Key Takeaways:

Understanding EPR: Extended Producer Responsibility aims to shift waste management costs from taxpayers to producers, encouraging the use of sustainable packaging.

Definition of a Producer: Generally, the producer is the brand that first markets the product rather than the packaging manufacturer.

Ecomodulation: Brands are incentivized through ecomodulation to use recyclable materials, lowering their EPR fees.

Global and Regional Regulations: Differences and similarities in EPR regulations across various states in the U.S. and Europe, and the implications for businesses.

Practical Steps for Compliance: Importance of registering with PROs like Circular Action Alliance for compliance, especially for businesses operating in multiple states.

Stay tuned for more insightful content and expert interviews as we continue to explore significant industry trends and regulatory changes affecting businesses today. Listen to the full episode for an in-depth understanding of EPR and how it impacts your business.