Join Phil Barry and Eric Crampton in this podcast as they delve into New Zealand's proposed tobacco policies. Together, they analyse the government's efforts to reduce smoking rates, particularly through Very Low Nicotine Content (VLNC) cigarettes. Their discussion covers the potential drawbacks of this approach, including a potential rise in black market activity and unintended behaviour changes. They also consider more practical alternatives, such as reduced harm products and targeted interventions for specific groups. Backed by data and insights, this conversation provides a balanced perspective on the challenges and complexities of crafting effective public health policies.