July 29, 2024

Equity Over Salary: The Secret to Attracting A-Players with Dakota Malone | The Better Than Rich Show Ep. 175

49 minutes

Dakota Malone is on the show today to share his incredible journey of surviving five heart surgeries and how those experiences shaped his entrepreneurial spirit. At just 30 years old, Dakota has co-founded a successful community solar company, demonstrating the power of resilience and strategic thinking. He discusses the unconventional choices that led him to success, such as choosing door-to-door sales over a secure job and the importance of strategic partnerships in growing his business. Dakota's story is a testament to the impact of strong values, innovative strategies, and the relentless pursuit of excellence in both personal and professional life. Tune in to hear how he turned his challenges into a thriving business and a fulfilling lifestyle.

Chapters:

00:00:00 - Solopreneurship Struggles: Why Going Alone Isn't Worth It

00:00:35 - Meet Dakota Malone: Five Heart Surgeries to Business Success

00:02:05 - From Sales Rookie to Solar Powerhouse

00:06:40 - Building a Business on Sustainability Principles

00:10:18 - Why Strategic Partnerships Matter

00:12:00 - Equity Over Salary: Attracting Top Talent

00:14:00 - Overcoming Limiting Beliefs in Business

00:15:45 - The Power of Equity in a Startup

00:18:30 - Hiring A-Players: The Fivefold Return

00:20:15 - Documentation and Predictability in Business

00:22:00 - Using Notion for Business Operations

00:27:58 - Turning Competitors into Collaborators

00:30:24 - Crafting a Sustainable Business Model

00:35:35 - Creating Irresistible Offers for Partners

00:37:41 - Maximizing Market Value

00:42:08 - Final Thoughts: Building a Resilient and Sustainable Business

Connect with Dakota here:

Dakota on LinkedIn

Community Solar Authority

Book Recommendations:

Never Split the Difference by Chris Voss

The Lion Tracker's Guide To Life by Boyd Varty

Courage Is Calling: Fortune Favors the Brave by Ryan Holiday

Connect with The Better Than Rich:

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