Struggling to hire the right people in your home service business? In this episode of the Better Than Rich Show, host Mike Abramowitz sits down with Dan Mayville, founder of Top Built Teams, to dive into the power of psychometrics and how small business owners can use behavioral science to make smarter hiring decisions, improve team dynamics, and reduce costly mis-hires.

You'll learn how tools like Culture Index help business owners hire for compatibility, not just skillset — and how this one shift can save thousands in turnover costs and wasted time.

Whether you’re a solopreneur scaling your first team or leading a multimillion-dollar trade business, this conversation will help you attract, retain, and develop A-players who actually fit your culture and goals.

🔥 Topics Covered:

• What are psychometrics & why they matter in hiring

• The biggest hiring mistakes home service owners make

• Case studies from the trades (plumber story)

• Visionary vs integrator dynamics

• How to structure job postings to attract the right people

• Why gut instinct fails & data wins

• Role evolution as your business scales

• Tools like Culture Index & how they work

  
  

🎯 Key Takeaways:

• Learn the cost of a bad hire (hint: it's more than you think)

• Use psychometrics to avoid mismatched team members

• Improve your hiring funnel from job ad to onboarding

• Align your people strategy with your growth goals

• Discover how to stop settling and build the right "band"

🔗 Resources & Links:

• 🎯 Learn more or take the free assessment: https://www.topbuiltteams.com

• 🎙️ Watch all podcast episodes: Better Than Rich YouTube

• 📈 Work with Better Than Rich: https://www.betterthanrich.com/

Ted Miller III, renowned business strategist and co-creator of Business Mastery TM3 with Tony Robbins and Chet Holmes joins Mike Abramowitz on this episode of The Better Than Rich Show to share decades of wisdom from working with over 25,000 entrepreneurs. Ted is known for helping service-based business owners build scalable systems, create rockstar teams, and skyrocket revenue through expert sales strategies. Ted reveals how blue-collar business owners can scale into multi-million-dollar operations using better sales systems, smarter hiring processes, and powerful strategic marketing.

Whether you're stuck at 1–3 million or just getting your business off the ground, Ted delivers actionable frameworks around:

• Turning technicians into sales experts

• Building a sales process that sells itself

• Hiring A-players using rejection psychology

• Creating irresistible marketing using a 30-point copywriting formula

• Shifting from “I have to” to “I get to” in your business

Perfect for the blue-collar entrepreneur ready to implement white-collar systems.

Key Takeaways:

• How to design a sales process any technician can follow

• The two traits every A-player hire must have

• Why most marketing messages fail — and how to fix yours

• How to create a business that thrives without you

• The difference between confidence and compassion in leadership

Resources Mentioned:

• Ultimate Sales Machine by Chet Holmes
• Influence by Robert Cialdini
• Seller to Stellar by Jordan Winar
• 30-point Marketing Recipe – email Ted at [email protected]
• Connect with Ted on LinkedIn: linkedin.com/in/tedmiller3

In this power-packed episode, Mike Abramowitz sits down with Jonathan Whistman, author of The Sales Boss and CEO of WhoHire, to expose why most small businesses fail to attract top talent and how AI and emotionally intelligent leadership are changing the hiring game. From crafting job ads that convert, to implementing group interviews as theater, to using predictive AI to find the right cultural fit—this is a masterclass in recruiting for the trades. Whether you're a seven-figure contractor or just trying to fill a crew, this episode is for you.

Key Takeaways:

• Why most job ads fail and how to write ones that convert

• How to leverage group interviews that feel like a stage play

• Why AI isn't scary—it's a hiring superpower

• Why contractors must shift from “craftsman” to “people leader”

• The painful truth about poor leadership (and what to do if you're not a people person)

• Using behavioral data and hiring patterns to future-proof your team

• How to reclaim your time and scale your impact with the right systems

  
  

  📚 Book Recommendations Mentioned:

  1. "The Sales Boss" by Jonathan Whistman

     • Recommended by: Jonathan Whistman (author himself)

     • Context: Used as a framework by industry leaders like Tommy Mello and referenced multiple times as the foundation of Jonathan's hiring philosophy.

  2. "Elevate: Build a Team Where Everyone Wins" by Tommy Mello

     • Referenced by: Jonathan Whistman

     • Context: Highlighted as a model of people-centric leadership. Tommy is described as someone who truly "sees" people and aligns their dreams with the business vision.

  3. Maslow's Hierarchy of Needs (Not a book, but a psychological framework referenced)

     • Used by: Jonathan Whistman

     • Context: He explains how to craft job ads that speak to the emotional needs of candidates using this model.

In this high-energy session from Day 2 of the conference, Mike unpacks the exact framework for reclaiming your time, focusing on your zone of genius, and leveraging the perfect blend of AI + human support to scale your business. Learn how to stop doing $25/hour tasks, master the art of smart delegation, and create a predictable pipeline of opportunities without burning out.

Chapters:(00:00:00) Introduction: The "Zone of Genius" Concept(00:01:13) Workshop Overview: Smart Delegation with AI and Humans(00:02:10) A Personal Update: The Speaker's Son(00:03:52) The Core Problem: Wasted Time and Distraction(00:04:55) A Personal Story: Overcoming Phone Addiction(00:06:36) Case Study: A Skeptical Business Owner's Story(00:07:20) AI Isn't the Enemy: It's Your Advantage(00:08:15) Defining the "Zone of Genius"(00:11:03) Workshop Activity: What Do You Love vs. Hate?(00:12:58) The Key Philosophy: Eliminate, Delegate, Automate(00:14:11) The Hidden Cost of Doing Low-Value Tasks(00:16:29) Interactive Exercise: Calculating Your Time's Worth(00:19:00) Introducing the Delegation Planning Session Framework(00:21:21) Accessing the Time Audit Workbook(00:22:05) Part 1: Identifying High-Value Activities (Focus)(00:26:40) The Lead Domino Effect: Creating a Chain Reaction(00:28:03) Part 2: Defining Your Desired Outcomes(00:28:52) Origin Story: How the Speaker Connected with His Clients(00:34:04) Example: A Client's Specific Business Outcomes(00:34:57) Part 3: Identifying Tasks to Delegate (Needs)(00:36:43) Behind the Scenes: The "3-2-1" AI + Human Lead Gen Method(00:42:26) Discussion: Is This Method Disingenuous?(00:43:51) A Passionate Defense of Proactive Marketing(00:47:01) Why You Must Pair AI with Humans for Success(00:49:14) Real-World Results: Metrics and Success Stats(00:51:11) Client Case Study: A 3-Month Delegation Plan in Action(00:53:14) Book a 90-Day Delegation Plan Session

• Get your FREE Delegation plan: https://betterthanrich.com/90dayplan/

• Giftology by John Ruhlin

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In this powerhouse episode of The Better Than Rich Show, Mike Abramowitz sits down with Ryan Englin, author of Hire Better People Faster and founder of Core Matters, to unpack why contractors are struggling to hire and retain top talent. From discovering your company’s core values to actionable hiring tactics, cultural frameworks, and mindset shifts that will help you build a rock-solid team. Learn how to identify your Core, recruit effectively, onboard with purpose, and why your people are your product.

What You’ll Learn:

• Why the labor “shortage” is really a retention problem

• The CORE model for attracting and retaining talent

• How to use purpose, vision, and values to drive hiring decisions

• The #1 tactic for finding a qualified tech today (yes, poaching)

• How to run behavior-based interviews that filter out the wrong people

• Real roleplays you can use to recruit, onboard, and build trust

Resources & Mentions:

• Hire Better People Faster – Get the Book

• Ryan Englin on LinkedIn – linkedin.com/in/ryanenglin

• Core Matters Website – www.corematters.com

In this action-packed episode of The Better Than Rich Show, Mike walks business owners through the exact process to find their “lead domino” — the one action that makes everything else easier or unnecessary. Recorded live with a home services audience, this workshop-style session blends strategic thinking, real-world examples, and interactive exercises to help you create predictable growth without burning out.

You’ll learn how to map out systems that actually get followed, delegate with precision using AI and assistants, and implement playbooks that free you from day-to-day firefighting. Mike also shares his deeply personal journey — including how a life-altering family crisis inspired him to reject hustle culture and design a business that works without him.

Whether you’re an overwhelmed operator or a scaling CEO, you’ll walk away with a crystal-clear plan to knock over your biggest domino, build momentum, and reclaim your time.🔑 Key Takeaways

• Why the “lead domino” concept is the fastest way to create business momentum

• The difference between sales and sales process (and why most owners confuse them)
• How to hire and train both doers and experts for predictable results
• The better → more → new framework for adopting business tech without overwhelm
• How to design playbooks so tasks get done your way — without you doing them
• Smart delegation tactics using AI and assistants
• Why predictable client journeys turn leads into raving fans
• The personal story that inspired Mike to reject hustle culture for sustainable success

Chapters:

• (00:00:00) – Why finding your lead domino changes everything

• (00:01:51) – The one thing that makes everything else easier or unnecessary

• (00:05:54) – From grind culture to sustainable success after a family crisis

• (00:06:52) – Understanding the real bottleneck in most businesses

• (00:07:14) – Which stage are you in right now

• (00:20:00) – Documenting the “your way” method

• (00:23:12) – Smart systems to buy back your time

• (00:29:18) – Who to hire and when for predictable results

• (00:31:29) – Adopting tools and tech without overwhelm

• (00:42:28) – Turning installs into marketing events with referrals

• (00:50:33) – Moving from operator to owner step-by-step

• (00:59:19) – The case for building a business that works without you

• (00:59:55) – Practical examples for immediate use

• (00:58:19) – How to work 1-on-1 with Mike to build your systems

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In this episode of The Better Than Rich Show, Mike Abramowitz sits down with Danielle Putnam, president of The New Flat Rate and Top 40 Under 40 leader in the trades. Danielle shares her journey from growing up in her family’s HVAC business to building one of the most powerful pricing and sales systems in the home service industry.

You’ll learn:

• How to overcome the stigma of working in the trades.

• Why in-house training programs are the key to recruiting and retaining young talent.

• The psychology behind menu pricing and why giving five options increases sales.

• How to apply Alex Hormozi’s Dream Outcome to home service businesses.

• Why pricing like the company you want to become can transform your growth strategy.

• Practical tips on simplifying operations, saying no to distractions, and scaling smarter.

Whether you run an HVAC, plumbing, or electrical company, this conversation will help you unlock new revenue, create predictable growth, and empower your technicians to sell without pressure.

00:00 – Introduction to Danielle Putnam
02:00 – Childhood in the trades and overcoming stigma
06:30 – Training and developing young talent in-house
08:20 – The origin of menu pricing and The New Flat Rate
12:00 – Why customers buy more when given choices
16:00 – Applying Alex Hormozi’s offer equation
18:30 – Pricing as the company you want to become
23:00 – Five-option psychology and decision fatigue
30:00 – Sales process: new clients vs. existing clients
33:00 – How maintenance visits can drive $1,400 average tickets
35:50 – Why payment options increase closing rates
36:50 – Simplifying business and life as an entrepreneur
38:10 – What it means to be Better Than Rich
39:40 – Learn more about The New Flat Rate & beta launch

Resources & Links Mentioned:

• The New Flat Rate
• A Higher, Better People Faster by Ryan Englin (Referenced by Mike Abramowitz as upcoming guest and relevant to training/hiring in the trades.)
• Matt Michel’s book on pricing (Danielle referenced this book when explaining pricing strategy and “act as if” pricing.)
• Alex Hormozi’s framework (Not a book directly cited, but Danielle and Mike explicitly referenced his “dream outcome, likelihood, time delay, effort/sacrifice” formula, which comes from Hormozi’s $100M Offers.)

Connect with Danielle Putnam:

• Email: [email protected]

• LinkedIn: Danielle Putnam

• The New Flat Rate Podcast

Connect with Better Than Rich:

• Website

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In this powerful episode of The Better Than Rich Show, Mike and Andrew sit down with Geoff Woods — entrepreneur, podcast host, and the voice behind The ONE Thing — for a raw conversation about how to think bigger, act intentionally, and structure your life to support your goals.

Geoff shares how losing 40% of his income in one week led him to an unexpected opportunity that reshaped his life. He explains the habit-building framework behind The ONE Thing, the shift from consuming to producing, and how business owners can stop being the bottleneck in their own success.

This episode isn’t about doing more — it’s about doing what matters most.

🔑 Key Takeaways

• Why most entrepreneurs stay stuck in “consumer mode”
• The biggest mindset shift that helps you stop reacting and start leading
• Geoff’s habit framework for building identity-based behaviors
• How to focus on the right thing when everything feels important
• The power of models and mentors in shaping your path
• Why success comes from saying yes to less, not more
• How to reverse engineer your goals with clarity and alignment

Chapters:

• 00:00:00 - Kicking Things Off: Why Thinking Bigger Still Isn’t Big Enough
• 00:00:17 - From Bullied Kid to Bold Leader: A Personal Journey of Identity
• 00:01:16 - Welcome Back to The Better Than Rich Show
• 00:01:22 - Meet Geoff Woods: Championing Strategic Growth with AI
• 00:01:34 - Rethinking AI: It’s Not Just Tech, It’s Transformation
• 00:03:49 - Bridging the Gap: Aligning Vision, Strategy & Execution
• 00:05:05 - Leading with AI: A New Era of Empowered Leadership
• 00:06:41 - Stop Doing It All: Let AI Become Your Strategic Wingman
• 00:11:26 - Prompt Engineering Unlocked: The Power of the CRIT Framework
• 00:14:42 - Turning Pipe Dreams into Playbooks: AI & Impossible Goals
• 00:22:05 - Your AI Advisory Board: Leverage the Future, Now
• 00:25:07 - High-Level Thinking: The Executive Leadership Blueprint
• 00:25:49 - Planning Smarter: Using AI for Strategic Edge
• 00:26:19 - Don’t Overthink It: Simple AI Tools That Just Work
• 00:28:14 - Building Your Own GPT: Custom Tools for Custom Wins
• 00:29:35 - Inside Custom GPTs: Practical Applications for Real Results
• 00:32:26 - Leveling Up: Developing Real-World AI Mastery
• 00:35:26 - AI Agents in Action: Real Use Cases, Real Leverage
• 00:42:18 - Becoming the AI-Driven Leader: The Shift Every Business Needs
• 00:44:00 - Final Insights: Resources, Reflections & Next Steps

Connect with The Better Than Rich:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Delegation Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BTR Mini-Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this powerful episode, Sara Hardwick joins Mike Abramowitz to share how service professionals, tradespeople, and entrepreneurs can grow their business by giving without expectations.

As a leader at GIFT·OLOGY, Sara walks us through the real strategy behind business gifting — and why it has nothing to do with promotional merchandise or thank-you baskets.

You’ll discover:

• Why timing your gift matters more than what you give
• The "harmless starter" framework for reconnecting with past clients
• How handwritten notes outperform high-end items
• The psychology behind off-cycle generosity
• How to be referred (without it getting awkward)

Whether you're a contractor, consultant, or relationship-based service provider, this episode is your new blueprint for growth through generosity.

Chapters:

• 00:00:00 - Why Giving First Wins Big
• 00:00:52 - Welcome to the Relationship-First Business Show
• 00:01:08 - Honoring a Legacy: John Ruhlin & GIFT·OLOGY
• 00:02:03 - How Sara Found Her Calling in GIFT·OLOGY
• 00:06:08 - Gifting That Moves the Needle
• 00:13:00 - Turning Referral Partners into Raving Fans
• 00:16:36 - Follow-Ups That Don’t Feel Forced
• 00:19:25 - Real-World Referral Wins You Can Steal
• 00:25:07 - Quickfire Gifting Ideas That Actually Land
• 00:25:42 - Business Isn’t Built on Swag
• 00:27:43 - When to Gift, How to Wow
• 00:29:15 - Inside the Rich Membership Magic
• 00:31:20 - How to Systemize Relationship-Building
• 00:32:54 - Build a Referral System Without Being Salesy
• 00:37:41 - Start Here: The Harmless Starter Script
• 00:40:16 - Ask This Before You Pitch Referrals
• 00:42:46 - One Final Shift That Changes Everything

Resources Mentioned:

• Giftology by John Ruhlin

Connect with The Better Than Rich:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Delegation Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BTR Mini-Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What’s your endgame?

In this episode of The Better Than Rich Show, Mike Abramowitz sits down with Patrick Lange — a business broker who has helped over 140 HVAC, plumbing, and electrical businesses exit successfully.

From cleaning pools to owning companies to becoming a trusted advisor, Patrick shares his 4-part framework for building a sellable business (even if you’re not planning to sell yet). If you’re running a business that depends on you, this episode will challenge you to think differently.

📈 What You’ll Learn:

• How Patrick helped 140+ companies exit with clarity and profit
• The 4 things buyers look for before they ever make an offer
• Why clean financials are non-negotiable
• The hidden risks of “founder-dependence”
• How to make your business sellable even if you never plan to sell
• The one shift every HENRY entrepreneur needs to make now

Chapters:

• 00:00:00 - Kickoff & Guest Spotlight
• 00:01:36 - Patrick Lange’s Road to Brokerage Success
• 00:04:29 - The Ultimate Exit Framework
• 00:05:58 - Must-Use Strategies for Owners
• 00:11:22 - Mastering Money & Valuations
• 00:19:19 - Locking in Loyalty with Service Deals
• 00:26:00 - Making Sense of Revenue & Ad Budgets
• 00:28:10 - Unlocking the Referral Goldmine
• 00:29:52 - Tackling Growth Hurdles Head-On
• 00:31:59 - Why New Construction Can Sink You
• 00:38:08 - Growing a Killer Email List
• 00:45:34 - Delivering Massive Value to Clients
• 00:48:34 - Parting Wisdom & Doing Business Right

📚 Resources Mentioned:

• Patrick’s Website
• Free Time-Rich Systems Guide

Connect with The Better Than Rich:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Your Free Delegation Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BTR Mini-Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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