Eric worked for Skype. He was VP of user acquisition for Rovio. He was head of platform for N3TWORK. He built Agamemnon and runs Mobile Dev Memo. In this episode, we talk about:

the biggest changes in mobile

the elimination of the IDFA

the impact of GDPR and CCPA

scaling marketing beyond the initial easy wins

the increasingly important role of creative in advertising

the problems with programmatic

the triumvirate is the new duopoly: Google, Facebook, and Amazon

the rise of Amazon

incrementality is everything

and much more!