Eric Talks Marketing

Welcome to another episode of the ETM podcast!

This week, I thought it’d be fitting to talk about the importance of being able to create content on the go while I’m literally doing just that!

Not only is this skill important for when you’re away from your usual recording setup, but it allows you to create authentic content that gives your audience an insight into what your life is like while also being easy to produce!

Above all else from this episode, remember: Document, Don’t Create.

I hope this message sticks with you and that everyone has a happy holiday because I know it will be Christmas before I see y’all next week! 🎅

►► T I M E S T A M P S:
(0:00) Intro
(0:48) Learning to Vlog and Understand Your Audience 
(4:43) Examples of How to Relate to Your Audience’s Needs
(6:19) Why You Should Document Instead of Create
(8:20) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

I hope this serves as a reminder that you shouldn’t waste time worrying about the small details when making content on social media. 

In reality, it’s the quality of the content that matters more than where it’s being posted, and the level of quality at which someone can produce content on each platform varies from person to person depending on their situation.

However, if you need advice, it’s what I’m here for, so don’t be afraid to leave your questions in the comments below! 😁

I hope this gave you value and that your holiday season is going great so far!

►► T I M E S T A M P S:
(0:00) Intro
(0:48) Strategize on Your Strengths
(3:23) Plan for Expanding the Scope of Your Business
(7:18) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

Welcome back to the Eric Talks Marketing Podcast!

This week, I’m talking about the four types of videos I would recommend realtors to create whether they are just getting started on social media or have hit a creative rut with their content.

These categories would include vlogs, scripted videos, unscripted videos, and interviews, but don’t feel like you have to do all of these to be successful! Find what resonates with you so you can make the best content for your audience!

I hope this helps, and let me know what your favorite types of videos are to make in the comments below!

►► T I M E S T A M P S:
(0:00) Intro
(0:49) Category 1: Vlogs
(6:21) Category 2: Scripted Videos
(9:48) Category 3: Unscripted Videos (With Examples)
(15:21) Pros and Cons of Unscripted Videos
(17:23) Category 4: Interviews
(20:32) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

This week, I tried something a little different for the second half of the podcast with some in-character examples of video content you can create, so I hope you find that a little more fun and interesting. :)

Starting from scratch is definitely a daunting task for anyone when it comes to the social media space, but you can experience amazing growth if you use your time and resources as I outline here!

When it comes to making content, remember: don’t spend the majority of your time planning out the content and instead document your process as you go.

Hope you enjoy!

►► T I M E S T A M P S:
(0:00) Intro
(0:34) Leverage Your Resources for Efficient Marketing
(4:35) My Marketing Strategy for Realtors on Social Media Today
(11:02) Examples of Video Content YOU Can Make
(14:55) In-Depth Example 1: Why I Live Where I Do Now 
(22:17) In-Depth Example 2: Life In Chamblee, Georgia
(30:40) In-Depth Example 3: Real Estate Market Data
(35:19) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

It’s been a while since my last guest on the show, but on this episode, I’m excited to be joined by a very special guest: Reena Herbstreit!

Currently a real estate marketing practitioner in Ontario, Canada, Reena studied marketing for four years in college and has a great marketing mind and approach to her business!

Join us today as we discuss some of the best advice for how to start out and grow as a realtor on social media!

I hope you enjoy our tips and learn as much from Reena as I did during our interview!

►► T I M E S T A M P S:
(0:00) Intro
(1:25) Reena’s Introduction and Advice for New Realtors 
(5:00) Can Anyone Learn Social Media?
(11:03) Making Posts Without Being Too “Corporate”
(13:30) Paid Ads vs. Organic Marketing (Reena’s Strategy!) 
(23:45) How to Leverage Pinterest for Marketing
(34:20) The Biggest Mistake Realtors Make in Marketing
(39:48) The Metrics for Success on Social Media
(43:45) Reena’s Closing Message to Realtors
(45:08) Outro

►► R E S O U R C E S   F R O M   T H I S   E P I S O D E :
Reena Herbstreit’s TikTok: https:www.tiktok.com/@reenaherbstreit
Reena’s Instagram: https://www.instagram.com/reenaherbstreit/

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

Welcome back to the Eric Talks Marketing podcast! 

This week, I thought I’d give my response to a quick question that comes up all the time from realtors looking to win on social media: “How can I add value for potential clients through my social media posts?”

Though I kept my answer pretty simple this time 😅, this topic is something I’m very passionate about, so let me know in the comments if this helps and I’ll see ya next week!

►► T I M E S T A M P S:
(0:00) Intro
(0:49) How Do You Add Value on Social Media?
(4:03) My Tactical Recommendation for Success
(6:15) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

Welcome to the second installment of my Strategy in Action series!

This week, we’re talking about post production and my thoughts on what makes an effective strategy for repurposing your brand’s content.

We’re still working out the kinks, but hopefully this gives you some inspiration to get started yourself!

Let me know your thoughts in the comments and don’t be afraid to reach out if you need more advice! 😁

💡💡STRATEGY IN ACTION
About SiA: This is the full behind the scenes experience of a comprehensive social media marketing strategy that real estate agents can use. This brand (Chamblee By Eric) is meant to be an example of what it would look like for realtors to do the same.
Find “Chamblee By Eric” at the links below!
► Instagram: TBD
► YouTube: TBD
► TikTok: TBD

►► T I M E S T A M P S:
(0:00) Intro
(1:04) Navigating the Post Production Process
(3:10) Key Takeaways From the First Filming Session
(6:53) Considerations for Hiring a Video Editor
(10:24) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

Today, we’re talking about the three steps for success on any social media platform: 1) Identity, 2) Discovery, and 3) Doubling Down.

What this involves is first identifying your brand and target audience, then discovering how to make the best content possible for that audience through trial and error, and finally doubling down on what works to keep producing what your audience wants to see.

I believe this framework is very powerful, so I hope it helps you on your journey in social media marketing! 

Also, if you’d like to see this all put into practice, stay tuned for more updates to my Strategy In Action series coming next week!  

►► T I M E S T A M P S:
(0:00) Intro
(1:37) Step One: Identity 
(4:23) Categories for Identifying Your Brand
(12:48) Step Two: Discovery
(16:12) Step Three: Doubling Down
(19:50) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

Today’s episode was made after my second little hiatus 😅, but in this one, I’m talking about a big problem I see with most realtors’ listing posts: they’re inadvertently competing with database websites like Zillow, Redfin, Trulia, etc. in trying to draw attention to their properties.

The obvious issue here is 1) These websites have a huge advantage over small realtors trying to grow on social media, and 2) Making generic posts about the specs of your properties does little to compel people to follow you, and can, in fact, push people away if they think you’re spamming their feed.

To solve this, you need to share the experience of what it’s REALLY like to live in the neighborhood where your properties are, so join me here for all the tips!

I hope this helps and that you enjoy!

►► T I M E S T A M P S:
(0:00) Intro
(1:01) The Problem with Most Listing Posts 
(3:31) Better Ways to Post Listings 
(6:42) Why You Should Talk About the Neighborhood
(8:42) Why Your Listing Clients Will Love You 
(10:08) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

[Note from Kendra: I apologize in advance for how loud my mouse was! I had no idea it was being picked up on the mic like that! 😫]

On today’s episode, my podcast manager, Kendra, joins me as I answer some of the most frequently asked questions from real estate agents about social media marketing!

Though this episode follows a bit of a different format from usual, it was still a lot of fun!

Let us know if we answered any of the questions you’ve had on your mind and whether you’d like to see another video like this in the future! 

Feel free to submit more questions below! 

►► T I M E S T A M P S:
(0:00) Intro
(1:50) The Main Pain Points of Real Estate Marketing
(4:32) Is Social Media a Good Time Investment?
(6:40) Examples of Success as a Result of Digital Marketing
(10:50) Where to Find Marketing Platforms
(13:06) Can You Be an Effective Realtor Without Social Media?
(15:20) Free Digital Marketing Tools for Real Estate
(18:31) Being Taught Social Media Marketing vs. Having It Managed for You
(20:52) Eric’s Preferred Platform(s) for Promoting Real Estate
(24:02) The “Hot Trends” of Real Estate Marketing
(26:12) Eric’s Ideal Social Media Strategy for a Real Estate Brand
(28:35) Outro

►► R E S O U R C E S   F R O M   T H I S   E P I S O D E :
Social Media Today’s Website Sign-Up: https://www.socialmediatoday.com/signup/
 
►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]