Eric Talks Marketing

Taking a step back from the Strategy in Action series, this week we’re starting off with another ETM episode about YouTube!

A lot of realtors struggle to get views on their videos and it tends to stem from either focusing too much on the wrong elements or not focusing enough on the RIGHT elements to move the needle forward on viewership.

Moral of the story: don’t worry about the production value of your videos so much as the value of the content itself!

On that note, I hope YOU get value from the points I made today! Let me know how it goes if you follow the to-do idea!

►► T I M E S T A M P S:
(0:00) Intro
(0:48) Factors That DON’T Affect Views
(1:25) Factors That DO Affect Views
(3:54) Content Planning with VidIQ and TubeBuddy
(6:12) Practical To-Do for Starting YouTube
(9:02) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

Welcome to the new Strategy in Action series’ first official episode!

Today, we’re talking about how to plan your real estate content while leveraging YouTube, Instagram, and TikTok as platforms to produce your long-form and micro content.

Then, we’re going to dive into my personal strategy for what your first day of shooting videos might look like.

The goal here is to learn as we go and develop more of the strategy pushing forward, so I hope you enjoy and are as excited about the upcoming journey as I am!

💡💡STRATEGY IN ACTION
About SiA: This is the full behind the scenes experience of a comprehensive social media marketing strategy that real estate agents can use. This brand (Chamblee By Eric) is meant to be an example of what it would look like for realtors to do the same.
Find “Chamblee By Eric” at the links below!
► Instagram: TBD
► YouTube: TBD
► TikTok: TBD

►► T I M E S T A M P S:
(0:00) Intro
(1:03) Content Planning: Using Analytics and Common Sense
(5:48) How to Framework Your Content
(10:26) The First Shoot Day
(13:50) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

Today’s podcast introduces a new series that I’m very excited about: Strategy in Action!

This series and my upcoming project, Chamblee by Eric, will involve me practicing what I preach while bringing you all along for the journey!

My hope is for this to become a real life example for what a powerful social media strategy that generates leads can look like.

Please feel free to leave a comment or DM me with any questions or suggestions you may have! I sincerely hope this helps y’all!

💡💡STRATEGY IN ACTION
About SiA: This is the full behind the scenes experience of a comprehensive social media marketing strategy that real estate agents can use. This brand (Chamblee By Eric) is meant to be an example of what it would look like for realtors to do the same.
Find “Chamblee By Eric” at the links below!
► Instagram: TBD
► YouTube: TBD
► TikTok: TBD

►► T I M E S T A M P S:
(0:00) Intro
(0:25) New Series! An Explanation of “Strategy in Action”
(1:44) Introducing My New Project: Chamblee by Eric
(2:22) Chamblee by Eric Part 1: All About Transparency
(3:49) Chamblee by Eric Part 2: The Idea Behind the Strategy
(7:40) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

This is for people who are new to social media, or haven’t quite gotten comfortable on it!

The moral of the story here: Get comfortable! That is literally your first step. It’s not about how effective your strategy is, so much about how comfortable you are.

Practically, I’d recommend 1) Spend 10 hours of time consuming content on the platform(s) you’re going to be on, and 2) posting 10 pieces of content on those platforms, trying your best, so you have an idea of how to improve it, how people engage (or not engage) with your content, and you can GET COMFORTABLE. (Thanks Gary Vee for the 10 hour + 10 pieces of content advice.)

Hope you enjoy!

►► T I M E S T A M P S:
(0:00) Intro
(1:43) Getting Comfortable on Social Media
(5:15) Learning the Rules of Sensibility on Social Media
(9:20) Spending the Time to Learn Each Platform
(13:00) Outro

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

The ceiling that most realtors place on themselves is posting “generic real estate” information, when they should be selecting a local niche angle for content that answers “YES” to the question “Can I be the best content creator in this space?”

This can be posting about a very specific neighborhood/city and focusing all your efforts on being the premier source of content for that part of town, or talking about sustainable living in your city, or local sports, or anything else that you feel you can become THE BEST content creator for!

Hope this helps. This one I feel very passionately about because MOST realtors can use this upgrade.


►► T I M E S T A M P S:
(0:00) Intro
(0:43) What Most Realtors Do on Social Media
(1:36) How to Improve Your Social Media Presence
(2:58) Lifestyle vs. Generic Real Estate Content
(4:40) Niche Information Posts: Putting It Into Practice
(7:38) Final Thoughts on Effective Posting
(8:07) Outro


►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

Social media for real estate agents is a speed game. Knowing what you know about TikTok now, wouldn’t it have been wonderful to start in the beginning of 2020? It’s still not too late when you think about the real estate niche, but people are becoming increasingly thoughtful about this.

Be thoughtful, and be fast! Learn as you go.

I thoroughly enjoyed this conversation which Tim was gracious enough to join me for. I hope you enjoy it as well!


►► T I M E S T A M P S:
(0:00) Intro
(4:03) Tim’s Social Media Milestones
(13:32) Tim’s Thought Processes for Producing Content
(19:19) Virality on TikTok: Tim’s Experience
(23:35) Dealing With “Haters” + Tim’s Goals for His Social Media
(29:18) Success on Social Media: Fame vs. Building a Niche
(37:03) Advice for New and Seasoned Realtors
(42:10) What are Tim’s Goals on the Horizon?
(45:20) What are Eric’s Own Business Goals?  
(49:55) Outro


►► R E S O U R C E S   F R O M   T H I S   E P I S O D E :
Tim Scheib’s YouTube: https://www.youtube.com/c/TimScheib/featured
Tim’s Instagram: https://www.instagram.com/scheibrealest8/
Tim’s TikTok: https://www.tiktok.com/@scheibrealest8?lang=en


►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

YouTube for Real Estate Agents can work to bring you buyer leads! It just depends on some key things. I go into this is three varying levels of detail, but it’s the same set up for each explanation:

1) Who you want to serve: people that are thinking about moving to your area, that could be searching on YouTube
2) Knowing what they are looking for: using various sources (and especially analytics tools like VidIQ or TubeBuddy) to understand what those people are searching for so you can CREATE CONTENT THAT PEOPLE ARE ACTUALLY LOOKING FOR.
3) Allow them to find you! This is SEO, or search engine optimization. Making sure that your settings (including title and thumbnail) are optimized
4) Make great content! #periodt

Hope this helps, y’all!

►► T I M E S T A M P S:
(0:00) Intro
(3:00) Why Creating Content on YouTube is Different
(5:00) How to Win on YouTube: Level 1
(9:50) How to Win on YouTube: Level 2
(17:25) How to Win on YouTube: Level 3
(27:20) How to Avoid the Mistakes YouTube Realtors Make 
(33:25) Outro



►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

TikTok for Real Estate Agents can produce big business results!

Mindy Cronquist is really only STARTING to build her TikTok presence in the grand scheme of things, and has cited a 20-30% increase in business volume from her past couple of months of being on TikTok.

In this episode, she answers ALL my questions about the behind-the-scenes action of garnering HUNDREDS of thousands of views on her TikTok videos. Hope you enjoy!


►► T I M E S T A M P S:
(0:00) Intro
(1:20) Why Mindy Got Started on TikTok
(6:44) Starting From Square One and Finding Success
(10:20) How Much Can TikTok Grow Your Business?
(14:47) Get Uploading Videos NOW
(16:58) Mindy’s Social Media Marketing Strategy
(21:17) The Most Important Lessons Mindy Has Learned in Marketing
(26:31) Mindy’s Final Piece of Advice for Realtors
(27:47) Outro


►► R E S O U R C E S   F R O M   T H I S   E P I S O D E :
Mindy’s Up-And-Coming TikTok Channel: https://www.tiktok.com/@mindycronquist?lang=en
Mindy’s Instagram: https://www.instagram.com/mindycronquist/ 


►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

Last week, I talked about TikTok for real estate agents. This time I get into 3 very tactical things you may be able to do if you are on TikTok. If you’re not on TikTok, hopefully this gives you a glimpse into what it would be like to get on the platform.

Let me know if you have any questions. I hope you find this valuable!


►► T I M E S T A M P S:
(0:00) Intro
(1:19) Tactic #1: Niche Content Creation
(3:30) An Introduction to Hashtags
(7:22) Tactic #2: Hashtag Search
(9:26) Why It’s Important to Engage With Content Like Yours
(15:10) Tactic #3: Strategic Partnerships
(19:01) Outro

►► R E S O U R C E S   F R O M   T H I S   E P I S O D E :
TikTok: https://www.tiktok.com 🤣


🎁🎁 C O M M E N T   T O   W I N :
On August 31, 2021, I will be randomly selecting someone who commented on any of my episodes for 3 months of weekly strategic marketing consultations.Eligibility Guidelines:
▶️ Must comment on one of the Podcast platforms (Spotify, Stitcher, iHeartRadio, etc.) or YouTube
▶️ Must be a licensed real estate agent
▶️ Must DM me on Instagram to enter the pool!
(The winner will be notified via Instagram DM.)

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Also on Amazon Music, Stitcher, and more!
Apple Podcasts, Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]

For new real estate agents, the MOST important thing to focus on is… lead generation?

I hate to confirm a bias, but Jenn confirmed it for me. As a realtor who’s been in the game from being an admin on a team, to being an agent on a team, to eventually now owning a team of her own - Jenn Grandjean joins and provides her insights on how realtors can be successful, especially if they are new to the industry.

Hope you enjoy my conversation with Jenn!

►► T I M E S T A M P S:
(0:00) Intro
(6:33) Setting Priorities as a New Realtor
(12:40) Should You Focus More on Marketing or Learning the Trade?
(16:00) The “Tactics” Framework for Marketing as a New Agent
(21:47) How Jenn Manages Her Social Media Marketing
(24:37) How Jenn Built Her Business
(29:57) Jenn’s Take on Effective Marketing Strategies
(42:27) The Best Advice for New and Experienced Realtors
(50:40) Outro

►► R E S O U R C E S   F R O M   T H I S   E P I S O D E :
Jenn’s Instagram: https://www.instagram.com/estateofjenn
Jenn’s TikTok: https://www.tiktok.com/@estateofjenn


🎁🎁 C O M M E N T   T O   W I N :
On August 31, 2021, I will be randomly selecting someone who commented on any of my episodes for 3 months of weekly strategic marketing consultations.Eligibility Guidelines:
▶️ Must comment on one of the Podcast platforms (Spotify, Stitcher, iHeartRadio, etc.) or YouTube
▶️ Must be a licensed real estate agent
▶️ Must DM me on Instagram to enter the pool!
(The winner will be notified via Instagram DM.)

►► S T A Y   C O N N E C T E D :
Instagram [ https://bit.ly/3f2hI34 ]
TikTok [ https://bit.ly/2ULs1lv ]
YouTube [ https://bit.ly/3zIC1KS ]
Spotify [ https://spoti.fi/3zHpB6b ]
Apple Podcast [ https://apple.co/385hft7 ]
Also on Amazon Music, Stitcher, and more!
Google Podcasts, iHeart Radio, Pandora, TuneIn+Alexa [ 😔May not be available yet 😔]

►► A B O U T Eric Talks Marketing P O D C A S T :
The goal is to help real estate agents master their marketing, by sharing MARKETING PRINCIPLES that can lead to TACTICAL STRATEGIES. Let us know what you think by leaving a comment on the podcast.

►► A B O U T Eric :
My name is Eric Kim, and I'm a marketing enthusiast. I operate a digital marketing business that serves real estate agents that are looking to break through business plateaus. Shoot me a DM on Instagram. I’d love to get to know you better!
LOOKING TO HELP anyone who wants to level up their marketing strategy!
LOOKING FOR HELP in connecting with real estate agents that have specific GOALS for growth.

►► C O N T A C T 
Instagram DMs: https://bit.ly/3f2hI34
Email: [email protected]