In this powerful episode of The Digital Executive podcast host Brian Thomas welcomes Eric Winegard, co-founder and CEO of Rare Balloon Moon Marketing. Eric shares his incredible journey from homelessness and the foster care system to leading an eight-figure digital marketing firm alongside his wife, Alexis. He reflects on the two life-changing turning points that shaped his path—first, a brush with the justice system in his 20s, and later, a bold decision to leave corporate leadership in his 40s to build something of his own.

Eric discusses the lessons learned over a 17-year corporate career, how those insights shaped the foundation of Rare Balloon Moon Marketing, and why authenticity, heart, and humility drive the company’s success. He also offers candid advice to those seeking to reinvent their lives—emphasizing the importance of traits like character and work ethic over technical skills, and urging listeners to get their mind, body, and spirit aligned before taking bold risks.

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