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Thirty years in estate agency teaches you some hard truths. For Matt Giggs, one stands above all, you must choose between being an exceptional estate agent or building a business that works without you.

The relentless 60+ hour weeks of estate agency demand total commitment, yet many practitioners find themselves trapped in a cycle where they ARE the business. When Matt started Giggs & Co in 2012, he deliberately avoided this trap by immediately hiring a team rather than trying to do everything himself. This fundamental decision reflects a perspective gained from years in the corporate world, understanding the structural foundations needed for sustainable growth.

Matt pulls back the curtain on why so many self-employed models fail to deliver on their promise. Too often, agents jump ship from traditional agencies because they're unhappy, only to recreate the same problems in a new context. "The distractions are your downfall," Matt explains, highlighting how easily estate agents get seduced by the latest industry trend rather than solving the core problems in their existing business.

The conversation takes a profound turn when discussing personal motivation. Matt challenges listeners to ignore social comparison and truly define what success looks like for them. Is it spending more time with family? Taking regular holidays? Building passive income? This clarity becomes the compass for business decisions, preventing the chase of goals that weren't even on your radar until you saw someone else achieve them.

Currently, Matt finds himself in a transitional phase, moving from inspiration-based training to establishing concrete systems and processes. He's candid about his own struggles, the "years in the mud" where even successful business owners can lose direction after achieving their initial goals. This vulnerability offers valuable perspective for agents at any stage of their journey.

Whether you're just starting out, considering a self-employed model, or looking to scale your established agency, Matt's insights provide a roadmap for intentional growth. His coaching success stories from bedroom businesses to thriving agencies, demonstrate the power of having a clear vision and making decisions aligned with your authentic goals.

Ready to gain clarity on your estate agency journey? Subscribe now and join the conversation about building a business that serves your life, not the other way around.

🎟 Want to attend Estate Agency X 10 – Lead Without Limits?

Join us on 3rd October 2025 at Everyman Broadgate, London for a full day of high-impact sessions on AI, branding, culture, performance and leadership. Hear from headline speakers Mark Burgess, Daniel Priestley, Mike Bates, Sapna Pieroux, and 11 other world-class estate agency guests and panel speakers.

This isn’t just a conference, it’s a catalyst for those ready to lead dif

Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. 

With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. 

www.iceberg-digital.co.uk