Escaping the Hamster Wheel Trap®

By Peter BoolkahBusiness

Escaping the Hamster Wheel Trap® episodes

October 28, 2019Why More Sales Can Make Your Cash Flow Worse | Joss Milner
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More sales do not automatically create more cash.
If growth increases unpaid invoices, inventory, work in progress and operating costs, a business can become less financially secure with every additional sale.
In this episode, Peter Boolkah speaks with Cash Flow Story co-founder Joss Milner about helping non-financial founders understand what their accounts are really telling them.
You’ll discover:
Why do many entrepreneurs feel embarrassed or frightened by financial information
The difference between revenue, profit and cash
Why traditional accounts often fail to tell a useful management story
Which financial numbers management can directly influence
How receivables, inventory, payables and work in progress affect cash
Why a small price increase can outperform significantly higher sales volume
How companies can grow rapidly while moving closer to insolvency
What overtrading or “growing broke” actually means
Why understanding the numbers makes better decisions possible
How profit and cash flow influence business value
Why owners should understand their current valuation long before an exit
The case for valuing the business every year
The episode also explores an uncomfortable reality: founders frequently respond to cash-flow pressure by chasing more sales, even when the economics of each sale make the underlying problem worse.
Revenue may be vanity, and profit may be sanity, but cash determines whether the business survives.
CONNECT WITH JOSS MILNER
Cash Flow Story: https://www.cashflowstory.com/
LinkedIn: https://au.linkedin.com/in/jossmilner
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
14 min
October 22, 2019How to Make Business Growth Predictable: 5 Essential Disciplines | Monte Wyatt
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A successful business cannot depend entirely on the personal discipline of its founder.
It needs organisational discipline: a consistent way of setting direction, attracting customers, developing people, executing priorities and making decisions.
In this episode, Peter Boolkah speaks with executive coach and bestselling author Monte Wyatt about the five disciplines required to create sustainable, predictable business growth.
You’ll discover:
The difference between professional and amateur entrepreneurship
Why working harder does not necessarily mean working professionally
How reactive founders confuse immediate tactics with genuine strategy
Why your strategy must extend three to five years into the future
How consistent marketing, sales and customer service create predictability
Why leadership and management are different but equally necessary
How execution turns goals and priorities into consistent results
Why every company needs a clearly defined way of working
How purpose and core values create an emotional connection
Three tests that reveal whether a core value is genuine
Why leaders need the courage to remove people who reject the company’s standards
Monte explains five interconnected disciplines:
Strategy – how the organisation will win in the long term
Business development – consistent marketing, sales and customer service
People – leadership, management and talent development
Execution – turning priorities into repeatable action
Mission – purpose and core values that guide behaviour
The central lesson is simple: founder discipline might start a company, but organisational discipline is what allows it to grow without everything continuing to depend on the founder.
CONNECT WITH MONTE WYATT
Website: https://addzerosnow.com/
LinkedIn: https://www.linkedin.com/in/montewyatt
Book – Pulling Profits Out of a Hat: https://store.bradsugars.com/products/pulling-profits
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
18 min
October 15, 2019How to Scale Your Business 30X: Leverage, Systems and Strategy | Brad Sugars
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Exponential growth does not come from working 30 times harder.
It requires a fundamentally different business model.
In this episode, Peter Boolkah speaks with ActionCOACH founder Brad Sugars about the difference between percentage thinking and exponential thinking—and what must change before a business can scale dramatically.
Brad challenges founders to stop asking how they can produce a little more and start asking how the business could serve entirely new markets, territories and volumes.
You’ll discover:
The difference between percentage thinking and multiplication thinking
Why most entrepreneurs have never been taught to think exponentially
How leverage allows you to do the work once and benefit repeatedly
The difference between an owner’s work and an employee’s work
Why a genuinely scalable business makes each additional sale easier
How systems reduce dependence on individual people
Why your available market may be too small for your growth ambition
How marketability determines whether a product can grow rapidly
Why 30X should be treated as a strategic thinking exercise, not simply a target
Brad also introduces four important tests for any growth strategy: leverage, scalability, opportunity size and marketability.
The central lesson is not that every company must grow 30X. It is that incremental thinking can prevent founders from questioning the constraints built into their current business model.
CONNECT WITH BRAD SUGARS
Website: https://bradsugars.com/
ActionCOACH: https://www.actioncoach.com/
LinkedIn: https://www.linkedin.com/in/bradsugars
Book – Pulling Profits Out of a Hat: https://store.bradsugars.com/products/pulling-profits
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
9 min
October 08, 2019How to Keep Great Employees: 6 Ways to Make Them Stay | Karie Kaufmann
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Hiring good people is only the beginning.
If employees receive no clear expectations, meaningful feedback, personal connection or reason to stay, even talented people will underperform or eventually leave. The founder then gets pulled back into recruitment, supervision and firefighting.
In this episode, Peter Boolkah is joined by business and Scaling Up coach Karie Kaufmann to explore six practical ways leaders can demonstrate that they genuinely care about their employees.
You’ll discover:
Why employee retention begins during the interview process
How to combine a respectful interview with proper due diligence
Why leaders need genuine relationships with their employees
How supporting personal development improves performance
Why do unclear expectations create frustration and conflict
How structure can give talented employees greater freedom
Why worthwhile work and a meaningful purpose matter
Why people should be rewarded for the value and results they create
Caring about employees does not mean avoiding accountability or becoming soft.
It means creating an environment in which people know what success looks like, receive the support required to achieve it and understand how their work contributes to something worthwhile.
For founders, this is also an essential step towards building a company that can operate without their constant intervention.
CONNECT WITH KARIE KAUFMANN
Website: https://kariekaufmann.com/
LinkedIn: https://www.linkedin.com/in/kariekaufmann
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
14 min
October 01, 2019Change Your Story: Turning Adversity Into Growth | James Malinchak
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Success is not determined solely by what happens to you. It is also shaped by the story you continue telling yourself afterwards.
In this episode, Peter Boolkah speaks with professional speaker, author and ABC’s Secret Millionaire guest James Malinchak about grief, adversity, personal responsibility and the attitude required to recover from difficult experiences.
James shares the deeply personal story of losing his sister Vicky to a brain tumour and the television programme that helped him begin looking at his grief differently.
They also explore why two entrepreneurs can experience the same business failure but make completely different choices about what happens next.
You’ll discover:
How losing his sister changed James’s understanding of attitude
Why can adversity contain lessons without making the experience fair
What James means when he says failure is fertiliser
How the stories we repeat can keep us trapped in the past
Why do business owners waste energy fighting circumstances they cannot change
How gratitude can help change your perspective
Not making a decision is still a decision
How shared negativity can turn into a “pity competition”
The difference between accepting responsibility and making excuses
Why “What must we do?” is more useful than repeatedly saying “We can’t”
Why some entrepreneurs do not fail because they cannot act, but because they will not act
A resilient founder does not pretend that adversity is painless. They acknowledge what has happened, decide what can be learned and determine what they will do next.
Without that shift, an old disappointment can become the story through which every new decision is made.
CONTENT NOTE
This conversation includes discussion of bereavement, grief and depression. It also presents James’s personal belief that attitude can change through an immediate decision. Experiences of grief and mental health differ, and some people may require time or professional support rather than a simple change of perspective.
CONNECT WITH JAMES
Website: https://malinchak.com/
Speaker training: https://www.bigmoneyspeaker.com/

CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
15 min
September 24, 2019Stop Winging It: Build a Five-Year Strategic Plan | Mike McKay
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Many businesses claim to do strategic planning when they are actually producing a long document, a collection of short-term tactics or another annual plan that nobody executes.
In this episode, Peter Boolkah speaks with business coach Mike McKay about creating a five-year direction and working backwards to determine what must happen in years four, three, two and one.
They explore why even large organisations can invest heavily in planning without making genuine strategic decisions, and why repeatedly replacing the plan is not the same as executing it.
You’ll discover:
The difference between strategic planning and tactical execution
Why a genuine strategic plan should look at least three years ahead
How a long-term destination gives context to short-term problems
Why the five-year direction should be reviewed rather than continually replaced
How strategic planning supports succession and ownership transition
Why clarity about the future determines who you need to hire today
How to create a compelling reason for talented people to join your company
Why great candidates rarely leave a good employer to join somebody else’s confusion
How a strategic plan helps turn the business into a transferable asset
Why planning is not an optional extra for a serious business owner
A strategic plan will not predict every market change. Its purpose is to give the company enough direction to respond without the founder improvising every decision.
When the team understands where the business is going, it becomes easier to prioritise, recruit, execute and prepare the company for a future beyond its current owner.
CONNECT WITH MIKE
Website: https://actioncoachwi.com/
LinkedIn: https://www.linkedin.com/in/businesscoachmadison
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
10 min
September 21, 2019Build a Business That Outlasts You | Monte Wyatt
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A business becomes dangerously fragile when its standards, decisions and working practices change according to whoever happens to be sitting in the chair.
In this episode, Peter Boolkah speaks with Monte Wyatt, author of Pulling Profits Out of a Hat, about the organisational disciplines required to build a consistent, predictable and scalable company.
Monte explains why entrepreneurs frequently build businesses around particular people or products instead of creating an organisation capable of surviving changes in leadership, personnel and market demand.
You’ll discover:
Why talented specialists do not automatically know how to grow a company
How organisational discipline creates consistency and predictability
Why your company’s strategy should not depend on one product
What it means to build a business that can outlast its founder
Why growth requires changes in leadership, management and execution
Why will some employees resist the next stage of the company
How undisciplined leadership spreads throughout an organisation
Why meetings and planning processes must not bend around individual personalities
The difference between facilitating a process and becoming the process
There is no silver bullet for sustainable growth.
A valuable business is built through clear standards, repeatable processes and the discipline to follow them even when a particular founder, executive or manager is no longer in the room.
CONNECT WITH MONTE
Website: https://addzerosnow.com/
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
11 min
September 09, 2019Stop Reactive Marketing: Build a 12-Month Plan | Jared Yellin
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Most business owners do not have a marketing plan.
They have a collection of disconnected activities: an occasional email, a few social posts, and a promotion hurriedly created at the last minute.
In this episode, Peter Boolkah speaks with Jared Yellin, founder of SYNDUIT, about the 12-month planning discipline that helped him bring order to a rapidly growing but increasingly chaotic business.
Jared explains how operating without structure began affecting his team, his relationship and his own energy. He also reveals why a newsletter or a handful of social media posts should never be mistaken for a complete marketing plan.
You’ll discover:
Why reactive marketing keeps a business permanently on the defensive
How poor planning can contribute to founder and team burnout
Why marketing often sits outside a business owner’s natural strengths
The difference between marketing activity and a marketing strategy
Why social media is only one part of a complete marketing system
Three types of social content that almost any business can create
How a 12-month plan creates consistency across email, social media, events, networking and other channels
Why marketing should not be reinvented from scratch every week
Marketing should not exist solely inside the founder’s head. A clear annual plan creates consistency, gives the team something to execute and makes growth less dependent on the owner constantly generating the next idea.
CONNECT WITH JARED
Website: https://www.jaredyellin.com/
SYNDUIT: https://www.synduit.com/
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
13 min
September 02, 2019What Ants Can Teach Founders About Self-Managing Teams | Tamsin Woolley-Barker
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Could your business grow without adding more managers, meetings and layers of approval?
As companies scale, founders often respond to complexity by building larger hierarchies. But those additional management layers can increase costs, slow decisions, and leave employees waiting for permission to act.
In this episode, Peter Boolkah speaks with evolutionary biologist, organisational-biomimicry specialist and author Dr Tamsin Woolley-Barker.
Drawing upon her book TEEMING, Tamsin explains what organisations can learn from ants, honeybees and other highly social species that have spent millions of years adapting to complex environments.
You’ll discover:
What studying baboons taught Tamsin about organisational change
How nature’s most social species organise specialised roles
Why modular teams can adapt faster than rigid hierarchies
The hidden cost of adding more management layers
How self-managing teams distribute administration and decisions
What happened when Zappos introduced a self-management structure
Why some managers struggle to relinquish control
How mutual accountability encourages employees to step up
Why purpose, values and vision are essential to distributed leadership
How Buurtzorg scaled using small, self-organising nursing teams
The difference between consensus and consent-based decision-making
How small decisions and regular course corrections improve agility
Why collective intelligence can outperform founder-led decision-making
SELF-MANAGING TEAMS AND FOUNDER DEPENDENCY
Founder dependency is not limited to an owner completing every operational task personally.
It also appears when every decision must move upwards through a hierarchy before anybody can act.
In that environment, employees are trained to wait for permission. Managers become communication relays, the founder remains the ultimate decision-maker, and the company becomes slower as it grows.
Self-managing teams offer a different model.
Clear purpose, defined responsibilities and mutual accountability allow decisions to be made closer to the work. The founder’s role shifts from controlling every action to creating the context in which other people can make good decisions.
That is directly connected to escaping The Hamster Wheel Trap®.
The goal is not to remove every manager or copy an ant colony literally. It is to build a business where leadership, intelligence and accountability are distributed rather than concentrated at the top.
CONNECT WITH TAMSIN WOOLLEY-BARKER
LinkedIn: https://www.linkedin.com/in/drtamsin
Book: TEEMING: How Nature’s Oldest Teams Adapt and Thrive
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
13 min
August 26, 2019Why People Ignore Good Ideas: The Messenger Effect | Steve Martin
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Have you ever suggested an idea that nobody took seriously, only to watch everyone embrace the same idea when it came from a consultant, colleague or outside expert?
The problem may not have been the idea.
It may have been the messenger.
In this episode, Peter Boolkah speaks with behavioural scientist and bestselling author Steve Martin about why people frequently pay more attention to who is communicating than to the merits of what is being said.
Steve is the faculty director of behavioural science at Columbia Business School, CEO of Influence at Work UK and co-author of the international bestseller Yes! 50 Secrets from the Science of Persuasion with Robert Cialdini and Noah Goldstein.
Drawing upon his book Messengers: Who We Listen To, Who We Don’t and Why, Steve explains how leaders can choose the right person to communicate an important message.
You’ll discover:
Why strong ideas are sometimes ignored
How the identity of the messenger affects whether people listen
Why doesn't the person who creates a message always need to deliver it
The difference between hard and soft messengers
The four hard-messenger traits: status, competence, dominance and attractiveness
The four soft-messenger traits: warmth, vulnerability, trustworthiness and charisma
Why dominant messengers can be effective during uncertainty or crisis
Why the same dominant style can damage a healthy organisational culture
How leadership teams can become more strategic about communication
Why trustworthiness and truthfulness are not necessarily the same thing
How predictability and consistency help leaders build trust
THE MESSENGER EFFECT AND FOUNDER DEPENDENCY
Founders often assume they must personally communicate every important decision, change or strategic priority.
When the team doesn’t respond, the founder repeats the message, usually with greater force and frustration.
But repeating a message more loudly doesn’t necessarily make it more persuasive.
Sometimes the founder has crafted the right message, but is not the most effective person to deliver it. A respected departmental leader, technical specialist, customer or external adviser may possess greater credibility with that particular audience.
Building a leadership team capable of carrying important messages reduces founder dependency. It also prevents the founder from becoming the company’s only voice, source of authority and driver of change.
That makes the messenger effect highly relevant to The Hamster Wheel Trap®.
The objective is not for the founder to disappear. It is to create a business where influence and communication are distributed deliberately rather than depending upon one person.
CONNECT WITH STEVE MARTIN
Influence at Work: https://www.influenceatwork.com/cialdini-trainers/steve-martin/
Messengers: https://www.messengersthebook.com/
CONNECT WITH PETER BOOLKAH
Website: https://www.boolkah.com
LinkedIn: https://www.linkedin.com/in/boolkah
Instagram: https://www.instagram.com/pboolkah/
Facebook: https://www.facebook.com/Boolkah
X: https://twitter.com/boolkah
ABOUT PETER BOOLKAH
Peter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.
He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.
Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.
His approach is direct, practical and built around one simple question:
Do you own the business, or does the business own you?
Learn more at https://www.boolkah.com
15 min

About Escaping the Hamster Wheel Trap®

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You didn't start a business to become its hardest-working employee.

But that's exactly where a lot of successful business owners end up. The business grows. The team grows. Revenue grows.…

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Escaping the Hamster Wheel Trap®

Escaping the Hamster Wheel Trap® episodes

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