Entrepreneurship often begins with one major challenge: access to capital.
In Episode 21 of ESOP Radio, Trevor Gilmore sits down with Jeremy Ames, CEO and co-founder of Guidant Financial, to discuss how business owners are using retirement assets to launch and acquire companies through rollover structures commonly referred to as ROBS (Rollovers as Business Startups).
Guidant Financial has helped launch more than 35,000 businesses over the past two decades, giving Jeremy a unique perspective on entrepreneurship, ownership psychology, retirement planning, and long-term wealth creation.
The conversation explores:
- How ROBS structures work
- Why retirement capital is increasingly being used for entrepreneurship
- The ownership mentality shared by founders and ESOP companies
- The compliance and governance realities behind these structures
- Why Guidant chose to become an ESOP company
- The broader role ownership plays in financial empowerment
Rather than approaching ownership as a purely financial concept, the episode focuses on how ownership changes decision-making, accountability, and long-term thinking.
For business owners, advisors, and entrepreneurs, this conversation offers a practical look at alternative ownership structures and the growing overlap between entrepreneurship and employee ownership.
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