Join our hosts for an enriching discussion as they delve into the art of author branding, inspired by Angela Archer's insightful article in Indie Author Magazine. In this episode, the hosts break down actionable strategies for cultivating a personal brand that captivates and retains readers. From defining your author persona to mastering online presence, they offer concrete tips tailored to both newbies and seasoned authors.

Key Segments:

• [00:01:06] Introduction to Author Branding: Explore the episode's focus on building a platform through a strong personal brand.

• [00:02:23] The Four Pillars of Strong Branding: Authenticity, consistency, value proposition, and engagement form the foundation.

• [00:06:18] Six Strategic Approaches: Discover actionable strategies for defining your brand, including online presence and networking.

• [00:13:41] Tactical Application: Paige and Reed offer step-by-step guidance on implementing these strategies real-time.

• [00:18:15] Monitoring and Adaptation: Tips on evolving with your brand to stay relevant in the ever-changing publishing landscape.

Tune in to learn how you can elevate your author brand, differentiate yourself in a crowded market, and ultimately build a loyal readership. Whether you're just starting out or looking to refine your approach, this episode is packed with insights and practical advice to help you succeed as a writer-entrepreneur. Don't miss the link to Angela Archer's full article in the show notes!