On the Publishing for Profit Podcast from the Alliance of Independent Authors, ALLi Director Orna Ross and Business Adviser Joe Solari discuss essential financial strategies for indie authors. They emphasize realistic budgeting, long-term planning, and understanding brand promise to create sustainable and profitable author businesses. They address misconceptions around rapid release strategies, the impact of survivor bias, and the need for a strategic, patient approach to succeed in the competitive market.

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About the Hosts

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

Joe Solari assists authors in developing successful businesses as the managing partner of Author Ventures LLC. In his role as a business manager, he supports his private clients, who collectively achieved gross royalties of twenty-two million in 2023, with an average pre-tax profit of 44%. This remarkable success results from implementing disciplined business strategies and maintaining an unwavering dedication to enhancing the customer experience.