This week, we’re joined by street culture authority Estevan Oriol to celebrate 30 years of JOKER, one of the most authentic and globally respected streetwear labels ever committed to fashion. Founded in 1995, JOKER BRAND resonates far beyond clothing—proving the power of storytelling, urban fashion, and street culture, rooted in the Chicano energy that shaped it.

We discuss Estevan’s one-of-a-kind journey, from road-managing House of Pain and witnessing the seismic rise of Cypress Hill, to co-founding brands Scandalous and Not Guilty, and becoming a globally recognised photographer and filmmaker whose work continues to forge a deep and intimate connection to his subjects. All of this–and more!

Produced by: D. Lewis and L. Bailey for Fly Fidelity Media

Art direction: Mango Shark

About: Hosted by Luke Bailey, The Fly Fidelity Podcast is a weekly podcast featuring thoughtful, layered, nuanced and authentic conversations with fascinating guests from hip hop and beyond.

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