February 10, 2020

Ethan Beute - Rehumanize Your Business

1 hour 1 minute

Ethan Beute shares tips and advice on how to rehumanize your business.

Chief Evangelist at BombBomb, co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan Beute has collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations. He spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. His undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing were conferred in the highest distinction.

Ethan will share his thoughts on:

Every day, you're entrusting some of your most important and valuable messages to a form of communication that doesn't differentiate you, doesn't build trust and rapport, and isn't as clear or effective as looking someone in the eye and speaking to her or him.Any business or business process that isn't built on trust, rapport, and relationship will be automated.Any process that is needs a more personal and human touch.Simple webcam and smartphone videos recorded and sent in place of some of your plain, typed-out text can help you with clearer communication, human connection, and higher conversion. (This type of video doesn't require all the time, expertise, and expense that "video" in your business traditionally has required. It's easier than you think.)

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