What is a brand? How do they work? How do you separate the marketing fluff from fact? 
If you want to build commercial value from marketing investments this is a mandatory listen. 
Listen to Dr Ethan Decker. A former ecologist who is now an applied brand science professional based in Boulder, Colorado. 
Nothing more needs to be said. 
Skip to the 5-minute mark if you want to skip the intros and Champagne sipping.

What is a brand? How do they work? How do you separate the marketing fluff from fact? If you want to build commercial value from marketing investments this is a mandatory listen. Listen to Dr Ethan Decker. A former ecologist who is now an applied brand science professional based in Boulder, Colorado. Nothing more needs to be said. Skip to the 5-minute mark if you want to skip the intros and Champagne sipping.

Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech &amp; Champagne.

Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. 

Listen to an episode if you dare, but you've been warned. There's no going back. 

Keep taking your blue pills - or press play

Business

Management

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play

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Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5

Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5

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