Join us for one of the most special live conversations!

Does regulation affect innovation? Do consumers really trust AI models? What can we expect from the future of AI?

Dive into the race for power, profit, and AI with a lively discussion on Parmy Olson's newest book Supremacy: AI, ChatGPT, and the Race that Will Change the World moderated by Stephanie Hare (BBC AI Decoded co-star and author of Technology is Not Neutral" and Ángel Maldonado (CEO at Empathy Holdings and Founder at Ethical Commerce Alliance).

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

What if brands could deliver intimately personalised experiences without compromising privacy or consumer trust?

We will be talking about ethical personalisation, tailored experiences with user consent, and privacy, and Domain Super Apps. These are unified platforms that integrate various services within the sector into one seamless experience.

By evolving customer marketing from ethical personalisation to domain super apps, brands can reshape their digital relationship with customers, building ecosystems that are trusted, transparent and transformative.


An astounding topic brought by StJohn Deakings, CEO at DataSapien, in conversation with Ket Patel, Data Monetisation Expert, hosted by Borja Santaolalla, Advisor at the Ethical Commerce Alliance and Beatriz García, Events Specialist.

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

Less is more. 

More privacy, more ownership, more trust. 

Data minismalism in retail, empowering consumers with data ownership and zero-party data motivations for merchants, with Gianfranco Cuzziol, CRM and Personalisation Expert at Dr. Martens plc.

Get a view of the future of customer relationships: from Surveillance to Sharing.

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

Can LLMs be trusted by companies? Are they all still in Beta? 

How can brands communicate their AI innovations transparently? 

How can retailers and consumers work together towards a more ethical digital environment for both?

Ethical Alliance admired voice and BBC star Stephanie Hare raises concerns about LLMs and productisation. 

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

Learn why S-mobile’s My Purchases service has won so many awards.

How much do I spend on fruit & vegetables? What is the carbon footprint of my purchases? How can I save money on my next purchase whilst buying healthier items? 

A 360º view of the customer is not customer centricity. It’s company-centricity (and customer disengagement). 

Get hands-on insights from SOK (S Group), Finland’s leading grocer on:

- My Purchases, carbon footprint and nutrition calculators for enhancing trust perception
- Conversational UIs and interactions
- Decentralisation and personal AI agents

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

Empowerment Tech is going to disrupt your digital customer relationships. Are you ready?

Customer engagement isn’t the problem. It’s customer DISengagement.

Learn about how customers themselves are going fix your digital customer relationships. We’ll cover:

- Personal AI
- Digital wallets
- Disruptive new digital business models

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

An extraordinary conversation around the film Molly Vs The Machines, online safety and mental health implications with director Mark Silver and Tanya O'Carroll in discussion with Angel Maldonado.

Watch the full interview on our LinkedIn profile.

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

Can we bridge the gap between technology and consciousness?

Àlex Gómez-Marín will inspire us to think differently, to be mischievous in building new technologies. Good design, perception, and experience, though subjective, are crucial elements often objectivised through algorithms.

Watch the full interview on our LinkedIn or Youtube profile.

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

This episode explores how the EU has agreed on the world’s first AI Act: What we know about the law now, and what it means for businesses and innovation. 

Will it find the right balance that fosters innovation and mitigates risks? We won’t know until the final text is out early next year but our guest Diana Spehar (Responsible AI Leader) has some interesting ideas to share how SMEs can prepare to implement AI responsibly. 

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

This episode explores what data protection and secure data processing mean to Marketers and how to navigate it with confidence.

Emma Davies and Ruta Sudmantaite are two marketing experts with their very own podcast: Blame it on Marketing. We talked about current and upcoming trends and challenges in marketing, how data can be handled safely and why often it is not necessary to know everything about the customer. 

Emma and Ruta offer tips and best practices on brand advocacy and what to avoid, discussing data-driven and alternative strategies that rely less heavily on data and why it might be scary to let go. 

Enjoy this jam-packed episode full of marketing knowledge and creativity! 

Follow us to learn more about ethical and sustainable eCommerce: www.linkedin.com/company/ethical-commerce-alliance/

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team