Ethical Allies

This episode explores the exploitation of personal data in a business model on popular social media platforms and in media outlets.

Who's our Ethical Ally guest? 
Aurélie Pols is a founder, Privacy Engineer and independent DPO, who consults globally for companies about their compliance obligations. 

Wherever you go online and use services for free, then usually you are the product and your personal data and behaviour is gained insights from and sold to advertisers. 
Meta’s business model, for example, is based on this. They want to turn from a free-to-use social media platform to a paid-subscription model. 

We move on to discuss the brand new Digital Service Act (DSA) and DMA and Meta’s role and relation to GDPR before we begin to chat about media outlets locking content behind paywalls so that you have to buy the article or even entire subscription before you can read the article.

Why do they do it, why now and what does that mean for users? 

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

Is your business ready to thrive with AI? Whether you're a CEO, marketer, or data scientist, you'll face questions and consequences related to AI.

In our latest podcast, Nick, DPO at Holland & Barrett, joins our Director Nina to delve into how eCommerce companies can navigate AI risks and ensure they thrive in this new digital economy.

Discover how AI actually works, why biases might (or might not) be important, and how you can maintain transparency and responsibility when using AI for your business.

And as Nick knows how to bring technology to life, his explanation of AI is interlaced with real-world examples, fun facts and captivating stories!

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

Our guest, Rich Carvell is a consultant with more than 25 years experience in data-driven marketing, analytics and eCommerce environments, working across many sectors. In this episode, we explore how data protection has evolved and how businesses can use it as an advantage.

But how does it work, how can we do more with data beyond the mandatory legal compliance?

Rich stresses the importance of keeping up the conversation in a public sphere, getting many different stakeholders involved and having a solid ethics foundation as a precursor for the legal framework, a set of principles to guide advancements and ensure everybody is acting fairly and proportionately.

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

We invited Erlend Andreas Gjaere, founder and CEO of Norway-based cybersecurity company Secure Practice, to discuss digital security risks and responsibilities.

With his practical tips, you will discover how to:

• ensure online safety practices in your business
• empower employees to make ethical decisions
• provide transparency and understanding about online security

We then venture into the tricky, unexplored land of generative AI as we try to find a balance between the risks and rewards of new technology.

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

As people are waking up and becoming more aware of their online rights and the brands that don’t respect them, we’ll explore if the data bubble is finally bursting. What must brands and marketers do to differentiate themselves and succeed in this brave new world?

In this episode, we listen back to a live, exclusive event that featured a conversation between Sarah Webster, Empathy.co CMO and Seth Matlins, an award-winning Brand Marketer with over 20 years of experience working on some of the biggest challenges facing global brands.

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

How can tech businesses and product creators put ethics into action? Cennydd Bowles shares his insights as a technology ethicist and an expert in digital product design. From privacy to transparency in data collection, hear the latest research and strategies to do better!

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

This episode examines the importance of data protection and customer privacy in marketing. Successful brands are taking steps to bridge the gap between the status quo of data collection and analysis and the need to protect people's privacy better. Hear how from Sonia Zuzartee, an award-winning digital marketer from Singapore.

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

Today’s university students aren’t the creators of tomorrow’s marketing. They’re already on it! Our Academy Fellow, Beatriz García Díaz, speaks with her colleague María Suárez García to explore the link between marketing efficiency and data use. Hear how Gen Z is raising the bar for ethics in online marketing and customer experiences respecting privacy.

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team

How does the design of digital products and websites affect our online behaviour and, ultimately, our data privacy? We talk to Annegret Bönemann, Senior Responsible Designer at foryouandyourcustomers, about how to create tech that’s Ethical by Design and why this is key to building online experiences that respect people and their personal information.

Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/.

Ethically,

The ECA Team