Alexandra Ross is the Senior Director of Senior Data Protection and Use & Ethics Counsel at Autodesk, where she provides legal, strategic, and governance support. She is also an Advisor to BreachRx and an Innovators Evangelist for The Rise of Privacy Tech (TROPT). Alexandra received the 2019 Bay Area Corporate Counsel Award for privacy and founded The Privacy Guru blog in 2014. She is also the author of the e-book, Privacy for Humans.

Previously, Alexandra was Senior Counsel at Paragon Legal and Associate General Counsel for Walmart stores. She is a Certified Information Privacy Professional and practices in San Francisco, California. Alexandra earned her law degree from UC Hastings College of the Law and her bachelor's degree in theater from Northwestern University.

In this episode…

Technology is speedily moving forward in unprecedented and exciting ways. However, it's advancing faster than regulation can catch up — meaning consumers are typically unaware of the ways their data is being collected and stored. So, how can your business handle data in a way that builds trust?

Doing the right thing means not just complying with the law. There is legislation under debate for structured data regulation — but if you want to build consumer trust, you should hop on the bandwagon before the law finally rolls around. It's important to think about the perceptions of consumers. Is the data you're collecting providing value to your customers? Are you actually managing their expectations and maintaining their privacy?

In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels sit down with Alexandra Ross, the Founder of The Privacy Guru, to discuss how to create ethical privacy practices for your business. Alexandra talks about how privacy practices are changing as more businesses move their data to the cloud and the various ways ESG is impacting private equity and capital venture firms. She also shares some resources to deepen your awareness of the best privacy practices.