EthicalVoices

Perry Headrick, the founder of Crackle PR, discusses a number of important ethical issues including:

1)What should you do when you don't believe in your client?

2) Why we need to fight sensationalism

3) The need for greater diversity in public relations

Eric Berman, an innovative results-focused communications director discusses a number of important issues, including:

1) What should you do when you are asked to promote vaporware?

2) How can you practice ethical measurement?

3) Why you should always look at both sides of the data

Adam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including:

1) When to ethically pass on a media opportunity

2) Why you need to think of the long game when it comes to data

3) How to decide if you have enough data for an accurate pitch

4) The ethics of data collection

Sabrina Ram, the founder and president of Blu Lotus PR discusses:

1) What to do when your boss asks you to do something uncomfortable

2) Why we need to stop putting profit over ethics

3) The need for accountability

4) Just because you are good at something doesn't mean you have to do it

Craig Sender, the senior director of public and analyst relations at the Copyright Clearance Center and an adjunct professor at Boston University, discusses:

1) What do you do when your client pulls a bait and switch?

2) The three most powerful words when pushing back on inappropriate requests

3) Why we still need timeouts

Welcome to Ethical Voices in 2021. A New year, but the same great content. Since one of the most common New Year's resolutions is to lose weight and improve wellness, I could think of no better guest to kick off the year than Mark Mohammadpour, the founder of the Chasing the Sun Health Coaching for communicators and marketers. I've enjoyed reading his insights in the Public Relations Society of America's Strategies & Tactics, and that's what caused me to reach out to invite him to be a guest.

Mark discusses a number of important issues, including:

1) What do you do when your work does not align with your personal values?

2) How PR executives can convince brands to take a stand

3) What are agencies missing when it comes to recruiting and retaining talent?

4) Why you need a personal wellness crisis plan

This is the 100th episode of EthicalVoices and I am bringing you a very special guest. Mike Paul, the president of Reputation Doctor®, discusses:

1) What executives should do (and many fail to do) when someone reports sexual harassment to them

2) The ethical failures of most businesses to act on diversity, equity and inclusion

3) When personal relationships are more important than safeguarding confidences

Pam Campbell, APR, Fellow PRSA, the Director of Public Affairs at the Federal Reserve Bank of Kansas City, Oklahoma City Branch discusses a number of important ethical issues, including:

1) Conflict of interest issues with non-profit boards

2) How non-profit board can help prevent ethical issues

3) How to effectively fight disinformation

Joining me on this week's episode is Ken Hunter, the President and Chief Strategist at The PowerStation and a part-time lecturer at Rutgers University. He discusses a number of important issues, including

1) What to do ethically when your company is accused of making people sick

2) How to make ethical issues seem less like personal attacks

3) What to do when your boss makes unethical promises

4) Dealing with media bias

Kelly Davis, the Public Relations Sequence Head at the University of South Carolina, discusses a number of important issues, including:

1) How to avoid landmines and understand the fine lines in public affairs and lobbying

2) How can nonprofits ethically get their message out when faced with well-funded opponents?

3) Ethical issues with data, media and society

4) How to make sure you are sharing accurate information