EthicalVoices

EthicalVoices

By Mark McClennan, APR, Fellow PRSABusinessMarketing
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EthicalVoices episodes

  • What to do when you are asked to make inflated claims

    Erin Callanan, the director of media relations for WGBH, discusses a number of ethics challenges including:

    1) What to do when you are asked to make inflated claims 2) Balancing the desire to bring in revenue with the desire to only work with clients you believe in 3) How to combat misinformation

    18 min
  • Unexpected ethics lessons from Tonya Harding

    Dianne Danowski Smith, the president and founder of Publix Northwest, covers a broad spectrum of ethical issues, including:

    1) Unexpected ethical lessons from Tonya Harding

    2) What to do when ethics and legal opinion lead to different conclusions

    3) What to do when employees don’t want to represent a specific client

    4) How to handle the ethical challenge of reporters with agendas

    33 min
  • Ethical Issues in Investor Relations and ESG

    Joining me on this week's episode is David Calusdian, the President of Sharon Merrill Associates David is my first guest who focuses on investor relations. He shares his insight on a number of key topics, including:

    1) Should you work with someone when their values do not align with yours? 2) What are ethical issues companies face with ESG 3) Core ethical issues with investor relations

    17 min
  • The ethical trap of enabling toxic, abusive high-performers

    Lisa Gralnek, the Principal and Founder of LVG & Co., has some great insight to share, including:

    1) The ethical trap of enabling toxic, abusive high-performers 2) How can companies best live their values? 3) Why you shouldn’t always fall on your sword 4) The perils of “me before we”

    26 min
  • If It’s Not Painful at Times to Stand by Your Core Values, You’re Doing it Wrong

    Tara McDonagh, the president of Tara McDonagh Communications caught my attention with a LinkedIn post in June, where she stated if it's not painful at times to stand by your core values, you're doing it wrong.

    During our discussion, Tara highlighted:

    1) How do you stay true to your values and not simply chase the money? 2) Why you need to focus on character, not reputation 3) Why you can’t rely on others' moral compasses

    17 min
  • What to do when you are asked to make your company seem more diverse than it is

    This week on EthicalVoices, JP Canton, the head of communications and public relations in North America for Polestar discusses ethical issues including:

    1) What to do when your boss asks you to make the company seem more diverse than it is

    2) Common failings with corporate responses to Black Lives Matter

    3) The unethical actions more companies are asking agencies to do and why it is wrong

    27 min
  • Own It and Fix It: Ethical Media Training Advice

    Melody Kimmel is one of the nation's leading media presentation and methods trainers. In this interview, she provides insight into a number of key issues including:

    1) Ethics and media interviews
    2) How to conduct ethical media training
    3) What to do when you make a mistake
    4) The perversion of the strength of PR and the decline of trust

    25 min
  • How to Make Sure Codes of Ethics Are Not Worthless

    Michael Meath, the retiring interim chair of public relations at the S.I. Newhouse School of Public Communications at Syracuse University discusses a number of important issues, including:

    1) How to make sure Codes of Ethics are not worthless
    2) Why taking the critical 10 helps you make more ethical decisions
    3) The ethical challenges that most engage students
    4) The little ethics issues that challenge us every day

    32 min

About EthicalVoices

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Real ethics stories from real communication pros

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