EthicalVoices

Cheryl Goodman, the head of Corporate Communication for Sony Electronics North America discusses:

1) The key communication ethics challenges for today and tomorrow

2) How to fight back against the trend toward unethical vaporware

3) What we can do to move talk about diversity, equity and inclusion from talk to action

4) How thinking like a global citizen can improve your ethical decision-making

Ray Kotcher, the former CEO of Ketchum and the Professor of the Practice of public relations at Boston University discusses:

1. How to navigate situations where your values and your organizations values differ
2. Why good managers think of themselves as the mayor of a small town
3. Will GenZ succeed where the Boomers failed?
4. What we need to do to thrive ethically in an era of disruption

Col. Ann Knabe, PhD, APR+M, discusses the growing threat of disinformation. She also discusses:

1) Taking a stand for PR ethics – is licensing the answer?
2) The importance of education and accreditation to ethical behavior

José Manuel Velasco, the Past President of the Global Alliance for Public Relations and Communication Management discusses global ethics and taking care of the truth. Specifically, he addresses:

1) How to respond ethically when your company is caught making illegal payments
2) The most important PR job: Taking care of the truth
3) The importance of emphatic listening
4) How to ethically deal with emotions
5) What skills do PR pros need to be great advisors

In this week's EthicalVoices, Karen Swim, APR, the President and CEO of Words for Hire discusses:

• What to do when your friend (who you manage) acts unethically
• What to do when your organization values results over ethical behavior
• Why every PR person needs to step up and be an ethics champion
• Why ethics can not be a uniform you wear

Deirdre Breakenridge, an author, speaker, professor, and communication professional shares some great ethics insight, including:

• What to do ethically when two supervisors give you conflicting orders
• Why FEELing is essential to ethical behavior
• How Millennials, GenZ, GenX and Boomers FEEL differently and what it means
• Why we often fail when we make choices alone

Garland Stansell, the Chief Communications Officer for Children's of Alabama, and the 2020 National Chair of PRSA, shares his insight on a number of key ethics issues, including:

• Why sharing the bare minimum is often not the best course
• Why you must address issues head on when you are considered guilty by association
• Why we must resist the tyranny of urgency
• How every ethical PR professional can counteract negative perceptions of the profession

Joining me on this week's episode is Craig Silverman, a reporter at Buzzfeed, who along with two of his colleagues in January wrote one of the most chilling articles I have read in a while, “Disinformation for Hire: How a New Breed of PR Firms is Selling Lies Online”. I wanted to have him as a guest to discuss the article and its implications for communication professionals and society.

Jessica Graham, president of Fionix Consulting discusses what to do when you boss asks you to spread dirt on a competitor, how to ethically handle a public health crisis, what we can learn from the Rotary Club and other ethical issues.

Paul Omodt, the principal of Omodt and Associates and crisis expert, discusses a number of key ethics issues, including:

1) Why speed is not always your ally
2) Ethical challenges with the growing “cancel culture”
3) How to seek forgiveness for an ethical lapse
4) How one man gained forgiveness after saying the N word and losing his job