EthicalVoices

Shonali Burke, a growth strategist and social expert discusses a number of ethical challenges. Including:

1) What to do when you are asked to protect a large donor’s reputation
2) Will public relations ever overcome its legacy of spin
3) New challenges with transparency and disclosure
4) How agencies need to adapt

Erica Sniad Morgenstern, the vice president of marketing communications of Welltok, discusses a number of important ethical issues, including:

1) Challenges of talking a tough stand with senior executives to keep your organization on message
2) Data permanence and one thing to never do if you issue incorrect data
3) Ethical issues created by the decline of original reporting
4) Ethical issues in the healthcare/HCIT industry
5) Why the best ethics advice may come from the TSA

Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including:
• Who owns the work you create at a company? And what do you do when a former co-worker asks for it?
• What to do when your company’s equipment causes the death a Middle schooler?
• Fighting the attack on the free flow of information
• How do you balance privacy with transparency?

Melanie Ensign the head of security, privacy, and engineering communications for Uber discusses:

1) Why the best PR pros focus on stopping fires before they begin, rather than responding to a crisis

2) The ethical and cognitive challenges of marketing with FUD (fear, uncertainty and doubt)

3) Why SCUBA diving is a great guide for change management

4) Common ethical mistakes with measurement – and why we need to stop confusing coverage with action

Loring Barnes, APR, Fellow, PRSA, an independent practitioner and Chair of her town’s Selectboard, discusses a number of key ethical issues including:

• Tough ethical decisions during product recalls
• How communicators should approach ethical issues around cannabis
• The quickest path to redemption after making an ethical lapse

Tim O'Brien, the founder of O'Brien Communications and host of the Shaping Opinion podcast, discusses a number of key public relations and communication ethics challenges, including:

• Putting your job on the line to do the right thing
• The danger of relative and situational ethics
• The ethical challenges deplatforming creates for communicators

Marisa Vallbona, the founder and president of CIM, Inc PR and co-founder of the PR Consultants Group, discusses: Marisa Vallbona, the founder and president of CIM, Inc PR and co-founder of the PR Consultants Group, discusses: 

• Going beyond “that’s unethical” to understand the issues and better guide those you are advising
• What to do when people steal your ideas
• The challenges the lack of enforcement of PRSA’s Code of Ethics creates for the public relations industry

Jim Lukaszewski, one of America's most respected crisis and ethics counselors for the C-Suite at global brands, discusses:Jim Lukaszewski, one of America's most respected crisis and ethics counselors for the C-Suite at global brands, discusses:

• How to most effectively counsel senior executives around ethics issues
• How to speak up and be heard when you notice an ethical lapse
• How all ethics lapses are intentional and what it means

Blake Lewis, the Principal and Founder of Three Box Strategic Communications. Discusses a number of key ethics topics, including:

• Ethical traps for Millennials and Gen Z
• The importance of discernment
• How to make ethics training a regular part of your culture
• How compromise can destroy who you are

Torod Neptune, the chief communications officer at Lenovo discusses a number of key global and technology ethics issues including:

• How to move companies from the organization they are today to the one they want to be
• Living brand values globally and locally
• Why addressing ethics issues with technology requires businesses to think at the top of the stream