EthicalVoices

Mark Dvorak  the executive director of Golin Atlanta and an expert independent consultant, discusses the three biggest threats to ethical behavior in public relations.

During the interview he also shares his insight on a variety of topics, including:

• What ethical guideposts to use when you are facing a new situation 
• How managers should support their employees in difficult ethical situations

This week on Ethical Voices, Robin Schnell and Stacey Smith, senior counsel and partners at Jackson, Jackson & Wagner discuss a number of key PR and communication ethics issues, including:

• What to do when a client asks you to anonymously leak information
• Ethical issues with transparency and in-person research
• How to ethically leverage appeals to emotion
• The one ethics guidepost every PR pro needs to keep top of mind

Angela Sinickas the CEO of Sinickas Communications, discusses a number of key issues, including:

• What to do ethically when you realize you work at a company rife with sexism and racism
• Ethical missteps in the PR proposal process
• How ethics mistakes can haunt you for years (and how to overcome them)
• How to ethically deal with people with an agenda

Dr. Joe Trahan, a 30+ year PR pro, retired Lt. Col and media trainer for more than 3,000 people a year, shares his ethics insights in a captivating interview. He discusses:

• How to save your soul when you are in an unethical company
• How fake news is eroding public trust
• Why public relations professionals and PRSA need to be stronger advocates for our profession
• The importance of standing up for what you believe in even in the face of unspeakable threats of violence

Kim Sample, president of the PR Council discusses a number of key ethics issues, including:Kim Sample, president of the PR Council discusses a number of key ethics issues, including:

• How to handle unethical client requests
• Best practices for building an ethical agency culture
• Ethical challenges with controversial clients and employee activism

Brandi Boatner, the Social and Influencer Communications Lead global markets for IBM addresses a number of communications ethics issues including:

• How can public relations professionals prepare for techlash?
• What questions should PR pros ask to help avoid unconscious bias in campaigns and AI?
• How can social pros best run an ethical influencer campaign?
• Generational challenges with fake news

Mike Neumeier, the CEO of Arketi Group, shares his insight on how PR pros can deal with ethics issues, including:

• What to do when a manager or competitor overpromises
• How and when to disclose
• Unexpected challenges with paid media

Adam Ritchie, the principal of Adam Ritchie Brand Direction, discusses a number of controversial ethical issues, including why it’s time to stop PR’s addiction to fake newswire metrics.

Other topics include:

• A lighting round of four ethical dilemmas he faced
• The insidious practice of double billing
• How Amazon is hurting public relations measurement

Chris Penn, the co-founder and chief data scientist for Trust Insights, is one of the most insightful communications professionals I know.

In this Ethical Voices interview, he discusses:

• What to do when your personal ethics conflict with your company's ethics
• Ethical issues PR people will face with artificial intelligence (AI)
• What questions communications pros should ask their data scientists
• The scary thing about FaceApp people have overlooked

Katie Paine, the CEO of Paine Publishing and the Queen of Metrics, discusses a number of ethical issues around public relations measurement and analytics, including:

• How to respond to pressure to fudge numbers
• How public relations success is creating new challenges
• Ethical issues with Automated AI measurement
• Questions every PR pro should ask measurement vendors