EthicalVoices

Beth Monaghan, co-founder and CEO of Inkhouse discusses a number of key PR ethics challenges with Ethical Voices, including:

- What to do when your client asks you to leak confidential documents

- How to ethically handle high-performing, toxic employees

- Steps every agency and business can take to help drive panel diversity

Peter Shankman, entrepreneur, author and amazing connector touches on a number of ethics issues facing entrepreneurs and communicators including:

• How to ethically thrive in a climate where lying is expected

• Are businesses really walking the walk when it comes to ethical behavior?

• The impact of new technologies on ethics and communication

Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including:

• What you should do when a subcontractor is acting unethically

• What happens when fake news becomes the real news

• PR ethics and the constant race for relevance

• What more do we need to do with diversity and inclusion?

• The important of the PRSA Code of Ethics

David Herrick, the managing principal of EthicOne, discusses how the most ethical companies leverage the power of trust, transparency, ethics and values in communications and public relations. Specifically, he addresses:

• What are the communication best practices in the world’s most ethical companies?

• The most significant PR ethics challenge on the horizon

• How to avoid ethical greenwashing

• How to determine which societal issues on which to engage

Michael Lasky, the co-chair of the litigation practice group of Davis and Gilbert, shares great insight on a number of topics including: 

The ethics of talent migration

The intersection of creativity, ethics and legality

Dr. Deb Silverman, APR, Fellow PRSA, the chair and associate professor of communication at SUNY Buffalo State shares her her insights into the top PR ethics questions and challenges facing students and young professionals.

She highlights:

- The most common PR ethics questions from college students

- What unethical activities to businesses ask interns to do for them

- What ethics exercises engage the students the most

- Where the industry is failing with ethics training

In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:

• The ethics of AVE

• How PR agencies are using ROI Incorrectly

• The importance of a SMARTER measurement framework

• Where PR pros can get ethical measurement frameworks

Marlene Neill, PhD, APR, assistant professor at Baylor University and a top PR and ethics researcher discusses:

What are the top ethics issues facing public relations professionals?

What are the top ethics KSAs for public relations professionals?

What ethics skills are PR professionals lacking?

How PR professionals can help

Erica Salmon Byrne, executive director of the Business Ethics Leadership Alliance, for Ethisphere, sheds insight on a number of key ethics issues for business and public relations.

Specifically she addresses:

Common characteristics of the World's Most Ethical Companies

Best practices in ethics training

How to be an effective ethics counselor

Ethics challenges we will face today and tomorrow

Joining me on this week's Ethical Voices episode is Kirk Hazlett, APR, Fellow PRSA, an adjunct professor of communication at the University of Tampa and a PR pro with 35 years of experience with the federal government and non-profits.

Kirk provides some great advice and anecdotes including:

How an innocent question can cause a huge ethical challenge

Why you need to question everything

The best ethics advice he ever received