EthicalVoices

EthicalVoices

By Mark McClennan, APR, Fellow PRSABusinessMarketing
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EthicalVoices episodes

  • What to Do When Your Employer Lies to You and Your Bosses Issue Conflicting Orders
    Joining me on this week's episode is Felicia Blow, APR, the Associate Vice President for Development and Director of Campaigns at Hampton University in Virginia. Felicia consistently brings great insight and straight talk to every situation.
    In our conversation, Felicia touched on a number of important topics including:
    • How to make the ethical choice when your bosses issue conflicting orders
    • What to do when your employer lies to you
    • New areas of PR ethics concerns
    • The best ethics advice
    32 min
  • Three Places to Find Ethics Advice: The Mirror, The Torah and Poor Word Choices
    Joining me on this week's episode is Roger Friedensen, a partner at Forge Communications, which is a research and communication strategy firm in Raleigh, North Carolina. Roger is a great PR professional and an even better guitar player.
    In this interview, Roger discusses:
    • When poor word choice can cause an ethics crisis
    • How technology will create new ethics dilemmas
    • The power of looking in the mirror
    • Practical ethics advice from the Torah
    34 min
  • Building an Ethical Team and Avoiding Unexpected Ethics Pitfalls
    Joining me on this week's episode is Steve Cody, the founder and CEO of Peppercomm, a purpose-driven, strategic, integrative communications and marketing agency. Frankly, Steve is one of the most incisive and insightful PR pros I have ever met.
    In this free-wheeling discussion, Steve addressed a number of key ethical issues including:
    • Unexpected ethics pitfalls
    • How to build an ethical team
    • Where companies and agencies fail ethically
    • Ethics in research
    • Diversity failures
    37 min
  • Leadership Challenges of Ethics and Intellectual Property
    Joining me on this week's episode is Elise Mitchell, the chairman of Mitchell Communications Group and CEO of the Dentsu Public Relations network.
    In a very engaging discussion, Elise highlights:
    • Ethics issues with Intellectual Property
    • How to avoid accidentally infringing on other companies' IP
    • Companies stealing agencies IP
    • Creating a culture of try
    • The best ethics advice she ever received
    43 min
  • Unexpected Ethics Challenges With Plant Closings and Fake News
    Joining me on this week's episode of Ethical Voices is Mike McDougall, APR, Fellow PRSA, the president of McDougall Communications, and the former global vice president of corporate communications with Bausch and Lomb.
    In this fascinating and practical interview, Mike provides outstanding advice for dealing with difficult issues, including:
    • Unexpected issues with plant closings
    • Dealing with real 'Fake News' issues
    • Data privacy
    • The best ethics advice he ever received
    33 min
  • How to Tell A Someone They Are Being Unethical
    Joining me on this week's episode is Dave Close, the retired managing director of MSL Boston. I have known Dave for more than 25 years and frankly I do not know anyone who is a better example of character, ethics and compassion.
    In this interview, Dave discusses a number of topics including:
    How to tell a client they are being unethical
    Little ethics fails: avoiding the slippery slope
    Ethics challenges and new business
    The best ethics advice he ever received
    30 min
  • How to Ethically Address Harassment, Unconscious Bias and Disclosure
    In this week’s Ethical Voices interview, Joe Cohen, APR, CCO of AXIS Capital and President of the PRSA Foundation, shares insights and examples of a few ethical issues he faced early in his career, before he joined AXIS Capital.
    Specifically, Joe discusses:
    The importance of disclosure
    Responding ethically when an employee is harassed
    The challenges of being “Healthy”
    Fighting unconscious bias
    25 min
  • The Importance of Ethical Action Even if it Costs You Money and Business
    Joining me on this week's episode of Ethical Voices is Philip Tate, APR, Fellow PRSA, a Senior Vice President with LGA in Charlotte, North Carolina, one of the Southeast's leading creative and public relations agencies.
    In this week’s episode, he discusses:
    His process for evaluating potential clients
    How and why LGA did crisis comms pro-bono
    Ethics advice for young professionals
    Transparency
    22 min
  • Ethics, 9/11, Influencers and Agency Finances - Martin Waxman
    In this week's Ethical Voices interview, Martin Waxman, co-host of the Inside PR podcast discusses:
    - How he and P&G responded to a campaign that happened during 9/11
    - What agencies should consider when writing off expenses during a crisis
    - Third-party influencers and disclosure
    - The best ethics advice he ever received
    28 min

About EthicalVoices

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Real ethics stories from real communication pros

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