We hear from Steve Garner, VP of Cultivation at Ethos Cannabis. The discussion highlighted Ethos Cannabis's diverse approach, incorporating various facility types such as sealed greenhouses, indoor facilities with LED lighting, and two-tier vertical flower rooms, tailored to different regional regulations and climates. Technological advancements were a key focus, with emphasis on leveraging innovations from other horticultural fields and employing energy-efficient greenhouse systems to ensure high-quality production.

A strong commitment to sustainability and regenerative practices was evident, as demonstrated by their focus on energy efficiency, minimal pesticide use, and a simple cultivation program. Furthermore, the interview explored Ethos Cannabis's collaboration with Thomas Jefferson University, providing genetic resources for clinical research, particularly on minor cannabinoids and terpene profiles, to better understand the plant's therapeutic potential. The significance of regional branding was discussed, specifically the "Meg's County Grown" brand in Ohio, which underscores the connection to local agricultural heritage and the expertise of local cultivators.

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