In 2007, the mecca of hipster paradise was the Etsy headquarters in Brooklyn. Etsy epitomized elder-millennial quirk with a sprinkle of digital delusion, and no one personified the vibes quite like their CEO and founder, Rob Kalin. 

But while Kalin and his friends were building a crafters utopia, a ruthless venture capitalist had another plan for the company: destroy it from the inside out and get SUPER rich doing it.

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Etsy Wants to Crochet Its Cake, and Eat It Too

Etsy Was a Twee Culture Punchline. Now It’s a Wall Street Darling.

Etsy CEO says company is escaping ‘race to the bottom’ and getting back to its artisan roots