Event Gems Podcast

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Are you fed up with the struggle to gain visibility in your business? Do you feel like no matter what new marketing tactic you try, you can't break through?

If you know you have the skills to pay the bills, but your marketing isn't making the impact you desire, then this episode of The Event Gem's Podcast will surely have a tip or two to help.

Joining me is Author, Digital Marketing Expert, and Founder of Hustling Hotties, Janelle Jones.

Janelle thrives on helping entrepreneurs and small businesses grow their online presence. In this episode, Janelle and I discuss:

💎How to use data to attract sponsors 

💎How to find the right marketing mix

💎Utilizing social media on your terms instead of being overwhelmed by it

💎The secret to gaining traction in your business that you can implement TODAY!

Resources:

About Our Guest:

While on a business retreat in Bali, Janelle strategized with strangers to create Hustling Hotties, a platform dedicated to finding side hustle solutions for single moms. The platform helps to navigate life, sets single moms up to not settle for less, shows them how to travel the world, and prepares them to go from breakdown to breakthrough.

Website: janelleajones.com

Social Media:

Facebook | Instagram

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

In this episode, we're diving into the enchanting world of Barbie and uncovering the marketing brilliance behind the recent Barbie movie campaign. Get ready to discover valuable insights that small business owners can leverage to make an impact with your marketing campaigns. 

Key Takeaways:

💎Know your audience and create experiences that resonate deeply with them.
💎Build a community around your brand to foster genuine connections with your attendees.
💎Embrace fun and playfulness to engage your audience and create memorable event experiences.
💎Tap into nostalgia to create emotional connections and lasting impressions.
💎Collaborate with complementary partners to make your marketing campaign ubiquitous and captivating.

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

Whoever said it goes down in the DM didn't really understand the assignment. 😆

Luckily, today's guest Danielle Shortt of Shorttakes, LLC, is here to help us understand that the real action is behind-the-scenes (BTS). In this episode, we're exploring how to capture content in real-time to increase engagement and boost sales.  

Every coach, consultant, and service-based professional knows what it's like to miss brand-building moments because you need more support to capture content in real-time.

In this episode of The Event Gems Podcast, Danielle Shortt of Shorttakes LLC shares how to take your digital marketing and brand presence to the next level through interactive live content. Danielle's company, Shorttakes LLC, helps entrepreneurs connect and convert via social media through in-the-moment content and curation.

In this episode, we're uncovering:

• Tips and tricks on how to plan and execute real-time content
• Organizing your media
•  Measuring the success of your digital marketing

Danielle is an experienced business professional with expertise in retail manufacturing, fashion retail, restaurant marketing, and digital marketing. She is the founder and creator of SHORTTAKES, a social media concierge company that focuses on serving clients for their social media, email marketing, text messaging, and real-time content covering individuals to large events. 

Connect with Danielle on Social Media: @theshorttakes @danigoessocial

Check out Danielle's website: www.theshorttakes.com

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

In this episode, we dive into the transformative power of content in extending the lifecycle of your event. 

Explore the concept of first-time experiences and how they don't necessarily require extravagant innovations, but rather intentional moments for meaningful connections.

By curating these peak moments and leveraging nostalgia, you can create an unforgettable experience that resonates long after the event concludes. 

Discover how content-driven experiences serve as your differentiating edge in event planning, and learn strategies to evoke soul-stirring emotions that leave a lasting impact on attendees. 

Key Points:

1. Understand how strategic content creation allows you to extend the impact and relevance of your event beyond its actual dates.
2. Explore the power of intentional moments and how they contribute to creating a strong emotional connection with attendees, making your event unforgettable.
3. Learn how nostalgia can be harnessed to evoke powerful emotions and forge a lasting bond with your audience, ensuring they continue to engage with your event long after it ends. 

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

In today's media-driven world, if it isn't on video, did it really happen? Learn what kind of videos you need to make sure your event is a complete success! Bring a pen and paper, this episode will get you thinking about the details.

Ryant Nelson, the founder of Reel Designs Media, believes leveraging video content is one of the most powerful tools for helping small business owners stand out and drive sales. 

On The Event Gems Podcast, Ryant shares his advice on how small business owners can work with videographers to get the most out of video content.

Ryant shares gems to help you develop: 

💎Strong partnerships with your creative team

💎How to create a HEROs journey for your audience

💎Techniques to maximize the reach of your video content

Resources:

About Our Guest:

Ryant Nelson is a highly accomplished professional with a background in electrical engineering. Ryant earned his bachelor's degree in the field and worked as a quality and test engineer for six years. In 2021, Ryant boldly decided to leave his job and pursue his entrepreneurial ambitions. His hard work and dedication paid off, as he successfully built a profitable business called Reel Designs Media. 

In his first year as a business owner, Ryant generated six figures in revenue. He is originally from Natchez, MS, where he has established a presence in the local business community.

Social Media: Instagram

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

"Your wardrobe is your first introduction before you meet someone," - Drew Nicole.

You need to stand out in your industry if you're a service pro with big ambitions. You could build a fabulous website and create content that stands out—but what if there was another way that you're missing? 

What if there was something as simple as owning the room with your style?

In this exclusive interview, Natasha Wright sits with Image Curator Drew Nicole to get her expert insights on why personal style is essential for brand building. 

Drew shares her wealth of knowledge from more than 15 years in fashion and merchandising and two-and-a-half years running her fashion-focused Curated Image Design business.

Drew believes the key to successful brand building is ensuring your visual aesthetic matches your messaging so you can show up and own the room.

In this episode of the Event Gems Podcast, we explore the importance of personal style:

➡️The disconnect between messaging, marketing, and branding

➡️How to ensure your visual aesthetic matches your messaging.

➡️How to confidently own the room with your style.

Resources:
About Our Guest

Drew Nicole is a Personal Stylist, Shopper, and Image Curator based out of Atlanta, GA. She serves high-performing CEOs by transforming their wardrobes through authenticity. Drew has been in fashion and merchandising for over 15 years and has used her experience to open her company of 2 1/2 years, Curated Image Design. 

Connect with Drew: www.curatedimagedesign.com/resources
Instagram: @curatedbydrew

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

Looking to build a strong community around your brand but don't know where to start? 

In this episode I share my insights and lessons learned on how to create a bomb AF community that resonates with your target. 

 You'll learn about the essential elements of building a successful community, from understanding your brand's core values, mission, and vision to fostering trust, communication, collaboration, and shared values. 

Join me as we explore successful communities like TEDx and Apple and discover how you too can create a safe, inclusive, and supportive environment for your people.

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

Why blend in when you were made to dominate?

 What entrepreneur hasn't dreamed of having a successful, recognizable brand? Even the most modest among us desire to create a long-lasting impact. I invited Kiana Powell of Forward PR to share her Branding gems on the power of owning your lane and taking a multi-dimensional approach to branding.

Kiana is a dreamer and doer whose career proves that dreams can come true with hard work. Kiana's innovative public relations and brand consultation style has been praised time and time again, while her unwavering commitment to her clients is unparalleled.

In this episode of The Event Gems Podcast, Kiana shares tips on:

💎 Sticking to your core content pillars to avoid market confusion

💎 The #1 tactic to ALWAYS stand out from the crowd

💎 Tips for winning and building your brand's authority through events.

Resources:

About Our Guest:

Kiana D. Powell is a trusted Brand Consultant and owner of Forward PR, a full-service branding agency specializing in helping women entrepreneurs in health and wellness, hospitality and tourism, and special events industries increase their brand exposure and confidently position themselves as experts.

Website: forwardpublicrelations.com

Instagram: @_kiana.pr

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

I am opening up the vault with an oldie but goodie originally recorded in 2021.

As service providers, we are consistently on the hunt for innovative ways to connect with our tribe. We need each interaction, both online and in-person, to act as brand amplification for our services.

We are able to amplify when we inform, educate and connect with our target audience. But to do this effectively, we need to understand the psychology behind creating an amazing experience.

On this episode of The Event Gems Podcast, I sit down with Victoria Matey Matey Events, a business events consultancy firm. She is also the author of ‘10 Principles of Strategic Event Planning’, a speaker, and a course creator.

As a multi-faceted business owner, Victoria knows a thing or two on building connections through the power of events.

Before you schedule your next webinar, host another virtual workshop, or deliver another course or program, you’ll want to tune in as Victoria, and I share how to apply psychology and behavioral science to create memorable, engaging experiences.

This episode touches on:

1. Connecting with your audience both online and in-person
2. Applying psychology and behavioral science findings to create engaging experiences
3. The psychology of pricing and improving your ROI ethically!

Website: https://matey.events

Promo link: http://eventpsychology.thinkific.com/

Social: https://www.linkedin.com/in/victoriamatey/

Forest Accountability App

Fabulous in an accountability tool

Read: The Economy of Experience

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here

Send us a text

We are opening up the vault to an oldie but goodie episode recorded in 2021.

All in favor of planning a profitable virtual summit that can build your influence, raise your revenue, and transform your clients' lives--click that play button RIGHT now! --Because it's all here, on The Event Gems Podcast, with Krista Miller!

Many service providers are their industry's "best-kept secret" because they think they lack a large social media following or don't know how to get in front of the right audience.

But that changes TODAY.

By the end of this episode, you will get to know Krista Miller, founder of Summit In A Box, and learn how this small business owner can help you plan a profitable summit that checks all the boxes.

With Krista Miller's Summit In A Box method, she provides entrepreneurs with the strategy and resources they need to build their audience and inject some cash into their business through the power of a virtual summit.

So, if you're ready to take your business up a notch and turn your ideas into reality through online summits that transform people's lives - then look no further!

Grab Your Summit In A Box Roadmap

Connect With Krista Miller On Social: https://www.instagram.com/summitinabox/

Watch the episode on YouTube

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

Hosting an event? Download the FREE Event Planning Starter Guide

Want to stay connected? Follow The Diamond Butterfly Agency

Need support planning an Event? Schedule Your Consultation Here