In our modern, fast-paced world, trade shows require a constant presence. Given the digital era we're in, crafting a compelling trade show campaign involves more than just setting up a booth and handing out brochures – creating and repurposing great content are now vital to making trade shows truly effective.

So how can you determine which content to share and which channels to use in order to boost visibility and reinforce important messages?

We'll be discussing this with Christina Piedlow, the President and CEO of TPG Trade Show + Event Marketing – an acclaimed agency that boasts a track record of over 25 years in delivering successful digital and immersive experiential programs to top brands.

Christina is well-versed in content strategies and guides a team of creative professionals. Together, they harness the power of social, digital, and interactive platforms across client experiences, trade shows, events, and ongoing marketing endeavors.

We're down to our second-to-last stop of the Event Marketing: Redefined Summer Tour! So get ready to dive into a pool of inspiration as we learn:

- Developing content strategy for before, during, and after the trade show
- Extending trade show impact with repurposed content
- Using email to stay connected with attendees after the event
- Effective trade show campaigns using content creation and repurposing

Lots to unpack in this episode!

Connect with Christina:

On her LinkedIn: https://www.linkedin.com/in/christina-piedlow-a96724b/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Are you feeling overwhelmed when it comes to choosing the right events for your company? With so many options available, it can be challenging to determine where to invest your limited budget and resources—especially when you’re just starting out.

Selecting the perfect blend of events that align with your objectives and yield maximum results can be a tough process to crack. That's why we've invited an expert to help you navigate through it all!

Nicola Kastner, an award-winning event marketing strategist and one of the world’s most recognized experts in building effective event strategies, will be joining us. She has been named one of Event Marketer’s 2019 B2B Dream Team and Women In Events 2018.

As an independent consultant, Nicola helps clients transform their business objectives into tangible outcome-driven event experiences and stand out from the competition.

Here’s a preview of the topics they will cover in this episode of “Event Marketing: Redefined”:

- How to approach portfolio planning
- Strategies for selecting the optimal mix of events that align with company objectives
- Determining when a hosted event is a better choice compared to a third-party event
- Understanding which events and trade shows fill the top, middle, and bottom of your sales pipeline/funnel

Our goal is to help you gain the confidence and knowledge needed to make well-informed decisions that drive your company's growth.

If you share the same goal for yourself, tune in to this next stop of our Summer Tour!

Connect with Nicola:

On her LinkedIn: linkedin.com/in/nicolakastner

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

When you're in the market for vendors, partners, and a company to work with, you want the best. You need someone who can not only handle your problems but also elevate your business to new heights. It's important to have a dependable partner, one that you can proudly showcase on the show floor.

While having an ideal partner with all these traits isn't always possible, when it does happen, it underscores the importance of your RFP process. Do you really need to stick to the same old approach?

In episode five, we explored the dos and don'ts of crafting an RFP for your next tradeshow booth. It was such a hit that we couldn't resist a part two! We've invited Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, a trusted resource, to join us again.

This time, she and Matt talk about:

- Why a typical RFP just isn’t cutting it anymore
- Key questions to consider when crafting your RFP
- What you should be thinking about when going out to RFP
- Ideal process and biggest pet peeves

Start rethinking RFPs so you can get the best results. You do not want to miss out!

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/   

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ 
On my Company: https://rockwayexhibits.com/   

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Welcome to Event Marketing Redefined, where we explore the latest strategies and insights to help you succeed in the world of trade shows and event marketing. In this episode, we're diving deep into the power of LinkedIn and how it can transform your trade show presence.

Our special guest, JD Gerstein, founder of Owlish Communications and a pioneer LinkedIn strategist, shares his expertise on leveraging LinkedIn for trade shows and brand experiences. Whether you're an executive, business owner, entrepreneur, or part of a high-performing sales team, JD's insights are invaluable.

Discover how to craft a compelling LinkedIn profile that resonates with your ideal clients and prospects. JD reveals the secrets to using LinkedIn not just as a networking tool, but as a content creation and engagement platform. Learn why building relationships on LinkedIn is crucial for your trade show success and how to avoid the common pitfalls.

Join us on this journey to LinkedIn mastery and take your trade show presence to new heights. JD Gerstein's advice and actionable tips will leave you inspired and ready to make LinkedIn a cornerstone of your event marketing strategy.

Tune in now to elevate your trade show game with LinkedIn mastery!

Connect with show host Matt: On LinkedIn
Connect with JD: On LinkedIn

As the industry bounces back from the pandemic, event planners and marketers are grappling with important questions: Where do we go next in this rapidly evolving landscape? How can we navigate the rising costs that have become prevalent in 2023? What exactly does the 'new normal' look like?

Matt Kleinrock reunites with Miguel Neves in this exciting episode of “Event Marketing: Redefined” as they share their insights, helping listeners gain a solid understanding of the industry's potential for success amidst challenges.

Miguel is the Editor-in-Chief at Skift Meetings and a renowned figure in the meetings and events sector. Skift Meetings, a trusted publication, serves as the compass for global meetings and event professionals, offering guidance and inspiration about innovation in the meetings industry.

With a pulse on the event tech sector and a strong presence in the global online event professional community, Miguel brings a wealth of knowledge and experience to the table.

They both touch on:

- The idea of pipeline impact
- Top trends currently occupying the minds of event planners
- The impact of Gen Z and Millennials as emerging buyers in the events space
- Importance of interpersonal relationships in the event experience
- The role intentional design plays

Tune in to learn from industry experts, expand your knowledge, and equip yourself with the tools needed to thrive in the dynamic world of events!

Connect with Miguel:

On his LinkedIn: https://www.linkedin.com/in/miguelseven/   

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

In this special episode, we're thrilled to have Christina Piedlow, President & CEO at TPG Trade Show & Event Marketing.  Join your host, Matt Kleinrock, in an engaging discussion to dive deep into the art and science of creating unforgettable brand experiences in the dynamic world of trade shows.

Discover proven strategies and innovative approaches that can transform your trade show presence from ordinary to extraordinary. Explore the importance of pre-event planning, interactive booth designs, and engaging content development that captivates your target audience. Learn from real-world examples and success stories that demonstrate the impact of immersive experiences on brand perception and ROI.

Whether you're an event marketer, business owner, or simply curious about the future of trade show marketing, this video offers invaluable insights and practical tips to help you craft memorable brand experiences that leave a lasting impression.

Join us on this journey to unlock the secrets of designing immersive brand experiences and stay ahead in the competitive world of trade shows. Don't miss out—hit that play button and elevate your trade show game today!

Connect with show host Matt: On LinkedIn
Connect with Christina: On LinkedIn

Do you want to know how to create enriching and comprehensive brand experiences for event and trade show attendees that also promote diversity and inclusivity?

In this episode of Yanique DaCosta's podcast "Eventist 365," Matt Kleinrock, CEO of Rockway Exhibits + Events, shares his insights and experience on the topic. Through Yanique's show, you can discover how professionals in the corporate event industry navigate the chaotic event world to transform their ideas into memorable experiences.
                             
Some of the things they discussed:

- Matt’s top brand activation projects and the creative process involved
- How to encourage team members to step out of their comfort zones and achieve extraordinary results
- Using leadership positions in the event industry to promote diversity and inclusivity among workforce and attendees
- The must-attend event for every event marketing professional or planner

Yanique was a previous guest on “Event Marketing: Redefined,” where she and Matt delved into the nuances of design in event marketing. Be sure to check out episode 23, titled "Biggest Mistakes to Avoid in Graphic Design for Tradeshows (And How to Do It Greatly)," if you haven't already listened to it.

Connect with Yanique:

On her LinkedIn: https://www.linkedin.com/in/ydacosta/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Join us for an illuminating discussion as we delve into the art of elevating trade show value with the dynamic insights of industry veteran, Clare Conway. This session unveils powerful strategies to transform your trade show experience into a high-impact engagement platform.

Discover how to conquer challenges such as lead retrieval, lead generation, and ROI tracking, while aligning sales and marketing efforts for maximum impact. Clare Conway's expertise shines as she shares her vision for the future of trade shows, integrating technology, interactive experiences, and innovative sponsorship options.

Tune in to gain actionable insights that will revolutionize your event marketing approach, all in the company of one of the industry's leading voices. Don't miss this opportunity to redefinetrade show success.

Connect with show host Matt: On LinkedIn
Connect with Clare: On LinkedIn

Everyone is trying to be more experiential these days and have great ideas around it, but few people know what it takes to bring those ideas to life.

That's why we'll be talking about going from idea to design on the next stop of the Event Marketing: Redefined Summer Tour!

Our host, Matt Kleinrock, has decided to bring in his most trusted resource for designing experiential trade show booths: Donnie Miller, the Creative Director at Rockway.

Donnie has a unique gift of being able to take a great idea, bring stakeholders together, and show how everything will come together around a common objective... and he's going to show exactly how he does that!

You'll learn:

- How to build support around a concept in order to get it built
- What needs to happen in order to make an experiential theme turn into a narrative that attendees will understand and tell as a story
- How to include experiential in with all the other things your booth needs to accomplish without becoming too busy
- and more!

Bring your notebooks and thinking caps because this will be one of the most practical shows we've done yet! Great questions are welcome.

Connect with Donnie:

On his LinkedIn: https://www.linkedin.com/in/dm3consult/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

Dive into the dynamic world of event marketing as Matt Kleinrock engages in a captivating conversation with Danica Tormohlen, the driving force behind Exhibitor News Network. Danica brings her 25 years of industry expertise to the forefront, offering a fresh perspective on the ever-evolving landscape of trade show booths and brand experiences.

Join us as we explore the latest trends, industry challenges, and innovative strategies that are shaping the future of event marketing. From cutting-edge design trends to navigating budget constraints and the powerful resurgence of in-person events, Danica provides invaluable insights that shed light on the path forward for exhibitors and event marketers.

Tune in for an engaging discussion that reimagines the way we approach event marketing and discover how Exhibitor News Network is paving the way for a new era of success.

Connect with show host Matt: On LinkedIn
Connect with Danica: On LinkedIn