As all prices in the trade show industry go up, and access to your potential clients gets easier, many event marketers are thinking about hosting their own events, but it’s easy to get stuck in doubt if you’ve never done it before. That’s why we’re bringing on a pair of seasoned event marketers that know how to pull off hosted events AND build them into your existing portfolio! Fresh off a world tour, Lindsey Cohen, Freelance Experiential Event Producer & Event Marketing Strategy Consultant joins the show with Katie Baker, a freelance Senior Event Producer and Program Lead. We’ll talk about: ✅ Why the hosted event may yield higher returns than exhibiting at someone else’s event ✅ What customers ACTUALLY want that you can provide by hosting your own event ✅ How to marry the two lenses of business objectives and perfect attendee journey ✅ And more! Don’t miss this chance to discover actionable strategies and insider tips to maximize your event marketing ROI!

As all prices in the trade show industry go up, and access to your potential clients gets easier, many event marketers are thinking about hosting their own events, but it’s easy to get stuck in doubt if you’ve never done it before. That’s why we’re bringing on a pair of seasoned event marketers that know how to pull off hosted events AND build them into your existing portfolio! Fresh off a world tour, Lindsey Cohen, Freelance Experiential Event Producer & Event Marketing Strategy Consultant joins the show with Katie Baker, a freelance Senior Event Producer and Program Lead. We’ll talk about: ✅ Why the hosted event may yield higher returns than exhibiting at someone else’s event ✅ What customers ACTUALLY want that you can provide by hosting your own event ✅ How to marry the two lenses of business objectives and perfect attendee journey ✅ And more! Don’t miss this chance to discover actionable strategies and insider tips to maximize your event marketing ROI!

As all prices in the trade show industry go up, and access to your potential clients gets easier, many event marketers are thinking about hosting their own events, but it’s easy to get stuck in doubt if you’ve never done it before. That’s why we’re bringing on a pair of seasoned event marketers that know how to pull off hosted events AND build them into your existing portfolio! Fresh off a world tour, Lindsey Cohen, Freelance Experiential Event Producer &amp; Event Marketing Strategy Consultant joins the show with Katie Baker, a freelance Senior Event Producer and Program Lead. We’ll talk about: ✅ Why the hosted event may yield higher returns than exhibiting at someone else’s event ✅ What customers ACTUALLY want that you can provide by hosting your own event ✅ How to marry the two lenses of business objectives and perfect attendee journey ✅ And more! Don’t miss this chance to discover actionable strategies and insider tips to maximize your event marketing ROI!

Ep 82 | Doing More With Less: How Hosting Your Own Event Can Drive More ROI Than Exhibiting With Lindsey Cohen and Katie Baker

Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results. We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line. We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career. Join us on this journey to get results, grow your brand, and experience the revolution of event marketing! “Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.&nbsp;

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Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results. We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line. We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career. Join us on this journey to get results, grow your brand, and experience the revolution of event marketing! “Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events. 

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Ep 82 | Doing More With Less: How Hosting Your Own Event Can Drive More ROI Than Exhibiting With Lindsey Cohen and Katie Baker

Ep 82 | Doing More With Less: How Hosting Your Own Event Can Drive More ROI Than Exhibiting With Lindsey Cohen and Katie Baker

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