First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively.

In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you.

If you’re looking to maximize the full potential of your events, this episode gives you the framework to start.

Tune in to learn:

• Which event data points really matter
• Tips for capturing insights without disrupting the attendee experience
• How to use event data for personalized campaigns and follow-up

Episode outline:

(00:00) Meet Taylor Bohn

(04:07) Event data in the era of privacy regulations

(06:50) Ways to collect and analyze feedback data

(13:01) Clarity on the goals and metrics of your event 

(18:23) Measuring brand awareness through events 

(20:20) Capturing data intentionally at every touchpoint

(28:36) You have all this event data… Now what?

(36:33) Personalize the buyer journey with insights

(38:45) Must-have integrations in your tech stack

(42:09) Proving event ROI to stakeholders

(44:47) Data capture beyond just surveys

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

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No one wants to feel like just another name on a guest list. 

Generic invites and agendas don’t cut it anymore. Buyers expect relevant and timely experiences that speak to their needs.

In this episode, Haley Kaplan and Chelsea Hill from Splash discuss how to use data to create personalized event experiences that connect with audiences. They share engagement strategies for every stage of the funnel, tools to help you scale without burning out, and the metrics that prove that personalization works.

Tune in to learn:

• The data points that matter most for personalization
• How to segment attendees and tailor experiences by funnel stage
• Tools and tactics to scale event personalization 

Episode outline:

(00:00) Meet Haley Kaplan and Chelsea Hill

(02:40) Why personalization matters in events

(06:56) Personalization strategies based on data

(17:05) Engagement cues and follow-up

(20:18) Leveraging social behavior and feedback data

(24:24) Personalization for each stage of the funnel

(33:55) Scaling personalization with tech 

(39:47) Measuring the success of personalization efforts

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/ui8WT 

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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If you’re an event professional, you’ve probably heard of Cvent CONNECT. It’s the annual conference where event pros come together to explore what’s next for the industry.

In this episode, the Splash team attends for the first time and shares their experience. Hayley Pellizzon, Perry Piep, and Haley Kaplan talk about what they learned, the moments that stood out, and the ideas they are taking back to their work. From tech tours to customer stories, hear their honest takeaways from CONNECT 2025.

Tune in to learn:

• How one big event can fuel your content and growth strategy all year long
• Why immersive product experiences create lasting impact
• The role  preparation plays  in building unforgettable events

Episode outline:

(00:00) Meet the Splash Team

(02:23) Maximizing your events for engagement 

(05:01) Cvent’s product demos and tech tours

(08:42) Insights from fellow marketers

(11:15) Key learnings from CONNECT 2025

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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Most marketers would be thrilled with 2x or 3x ROI from events. Gainsight consistently sees 7x.

Emily Wilkes, Director of Field and Partner Marketing at Gainsight, joins Camille Arnold to discuss how they use events to drive pipeline and business growth. Emily shares how her team executes a variety of event types, each designed to engage prospects and accelerate the buyer journey. In this episode, you’ll get an inside look at how Gainsight aligns event strategy with business goals, uses data to measure success, and creates powerful cross-department collaboration.

Tune in to learn:

• Mistakes to avoid when measuring event ROI
• How to choose the right event formats based on customer intent
• The difference between sourced and influenced pipeline and why it matters

Episode outline:

(00:00) Meet Emily Wilkes

(02:40) Key metrics for measuring event success

(04:58) Gainsight’s event mix

(09:30) Event strategy and pipeline alignment

(13:01) Success stories from regional roadshows

(17:31) Reporting the value of events

(20:39) Adapting event strategies over time

(28:49) The future of event marketing

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com 

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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Event-led growth can deliver impressive business results, but only when it’s supported by the right technology. 

In this episode, Haley Kaplan shares Splash’s framework for selecting tools that enable a scalable, measurable, and sustainable event-led growth strategy. You’ll learn the four capabilities every event platform should have, along with the key integrations you need to connect your events to the rest of your marketing ecosystem.

Tune in to learn:

• How to make events scalable with repeatable templates
• The four non-negotiables in any event tech stack
• What real-time visibility looks like in event data

Episode outline:

(00:00) Meet Haley Kaplan

(02:11) What is event-led growth and why it works

(06:48) Why your tech foundation makes or breaks success

(09:19) The 4 capabilities every event tech stack needs

(21:16) Integrating with your MarTech tools

(25:58) How to evaluate event tech

(32:51) Using event data to prove ROI and impact

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Enroll in The Event-Led Growth Masterclass & Certification:  https://utm.io/ui3Ng

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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As technology evolves, events remain one of the most effective ways to connect people and drive business results. 

In this episode, Hayley Kaplan discusses how event-led growth (ELG) helps marketers transform their events from occasional marketing activities into powerful revenue drivers. She shares Splash’s proven framework for creating an ELG strategy, plus five practical tips to help you stand out as a leader in event marketing. 

Mastering ELG will position you as a key player in your organization, help you stay agile,  and set your career up for long-term success.

Tune in to learn:

• Ways to integrate events across the entire marketing funnel
• The difference between good and great event marketers
• How to prove ROI and show event impact

Episode outline:

(00:00) Meet Haley Kaplan and Zach Napolitano

(01:34) Rethinking events as full-funnel revenue drivers

(05:17) How to diagnose gaps in your pipeline

(07:42) Matching the right event to the right goal

(12:45) Getting sales buy-in with one strategic event

(16:33) Mastering event-led growth for your career

(18:25) What to expect from Splash’s ELG certification course

(30:21) Top 5 career tips for event marketers

___________________________________________________________________ 

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiJMF 

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com 

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Events aren't random acts of marketing, and they shouldn't be treated that way.

In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in. 

Throughout the session, they discuss how companies are leveraging events to accelerate their pipeline and drive real revenue.

Tune in to learn:

• How to build a cohesive event-led growth strategy 
• Proven ways to measure event ROI that will resonate with leadership
• Essential technology and processes to scale your event strategy

 Episode outline:

(00:00) Meet Kate Hammitt and Matt Heinz

(02:52) The impact of ELG on growth and goals

(06:24) Aligning teams around one event strategy

(11:21) Mapping events on the customer journey

(16:13) Qualities of robust event tech 

(20:30) Building your ELG team and playbooks

(25:40) Event-Led Growth Maturity Model 

(30:17) Getting C-suite buy-in and starting small

 ___________________________________________________________________ 

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Take The Event-Led Growth Maturity Model quiz: https://utm.io/uiHpS 

Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiHpI 

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com 

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With 2025 at the halfway mark, now’s the time to take stock: What’s working? What’s not? And where should you focus next?

In this episode, Haley Kaplan sits down with Camille Arnold, Director of Experiential Marketing at Splash, and Kristen Vesey, Senior Field Marketing Manager at Ramp. They discuss how to fine-tune your event mix, how to use first-party data more effectively, and how to nurture buyer relationships.

Tune in to learn:

• Creative ways to capture meaningful attendee insights
• Why events and content strategy should be connected
• Tips for cross-team collaboration with sales and CX

Episode outline:

(00:00) Meet Camille Arnold and Kristen Vesey

(06:47) Lessons from 2024 and what’s changing in 2025

(12:31) Event mix, goals, and strategy

(17:56) Nurturing customer relationships

(24:23) Post-event strategy and proving ROI

(29:17) Capturing first-party data from events

(36:04) Trends and innovations to try this year

(38:12) How to future-proof your event strategy

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com 

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Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run?

In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scaling successful formats with the need to keep things fresh.

Tune in to learn:

• The role of tech in scaling events
• Metrics that matter for small, repeatable events
• Tips for aligning ad hoc events with ELG goals

Episode outline:

(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu

(01:06) Why small events aren’t always simple

(06:25) Scaling programs without losing interest

(09:42) Tools that make a flexible event strategy possible

(12:56) Ad hoc events in an ELG strategy

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com 

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What is event-led growth, and how do you know if you’re doing it?

In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth?

Tune in to learn:

• What most marketers overlook when planning events
• The key differences between "just doing events" and using an ELG strategy
• How to identify your ICP and build an event strategy that benefits them 

Episode outline:

(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu

(05:12) The key traits of event-led growth

(13:08) Understanding attendee behavior

(20:52) The impact of events on customer relationships

(25:14) Increase engagement through smaller, repeatable events

(27:15) The conundrum of attribution

 ___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Tell us what you thought about the episode