In this episode of Checked In, Splash's Chief Marketing Officer Kate Hammitt sits down with Senior Director of Events at 6sense Bethany Murphy and Senior Manager of Event Tech & Operations at Cvent Allyson Keenan.

Together, they explore the best ways for creating revenue-driving event strategies in 2025. 

Tune in to learn how to set realistic, measurable event goals, make data-driven decisions, and stay on top of upcoming trends in the new year.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team host our advice series, Ask Splash Anything. 
 
In this series, we poll our audience on the top questions they want us to answer.
 
Here's what they asked:

• How do I increase leads and engage attendees before and during my event?
• What's the best way to use my events to engage my audience year-round?
• How can I get guests to actually show up to my event?
• How do I make the most of my post-event follow ups?
• What are some ways I can get more creative with my conference booth to better attract my ICP?
• How do I get guests to attend my ancillary or wraparound event at a conference?

Tune in to hear Haley and Chelsea answer these questions with real life examples and practical strategies you can start using immediately.
 
Have a question for a future Ask Splash Anything episode? Send it to us at [email protected].
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com
Connect with Haley: https://www.linkedin.com/in/haleykaplan
Connect with Chelsea: https://www.linkedin.com/in/chelsea-hill13
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode of Checked In, Splash's Haley Kaplan and Chelsea Hill recap their experiences at Dreamforce and INBOUND 2024.

Tune in to hear them share the creative booths that caught their attention, the similarities and differences between the two conferences, and the unique ways brands were getting noticed on and off the floor.

Plus, they explain how to choose which conferences to invest in and share the criteria they used to decide Splash's presence at both Dreamforce and INBOUND.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Sign up for the Event-Led Growth Masterclass & Certification: https://splashthat.com/elg/podcast

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In this episode of Checked In, Splash's Haley Kaplan shares how companies can bring the highest-performing marketing channel into every phase of the buyer’s journey.

Tune in to hear:

• How to strategically use events throughout the buying journey
• Examples of high-performing events for each phase of the funnel, including ones from Splash's very own playbook
• The most important metrics to measure for every event (aka the numbers to report on to prove revenue impact and impress your leadership team)
• Tips from a sales leader on how to effectively motivate and engage your sales team around your event strategy

...and more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Sign up for the Event-Led Growth Masterclass & Certification: https://splashthat.com/elg/podcast

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team launch the first installment of Ask Splash Anything, an advice series for event marketers.

To kick off our new series, we polled our audience on the top questions they wanted us to answer.

Here's what they asked:

• How do you maximize event budget?
• How do you make a big impact and get results with a limited budget?
• What are some creative events and activations to do with a lean budget?
• How do you map the user experience from your event page to your actual event?
• What's the best way to prep and plan for an event with a small team?
• How do you engage and motivate your sellers and/or revenue team around your events?
• What's the best way find event locations and manage communications?

Tune in to hear Haley and Chelsea answer each of these questions with real life examples and practical strategies you can start using immediately.

Have a question for a future Ask Splash Anything episode? Send it to us at [email protected].
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Connect with Haley: https://www.linkedin.com/in/haleykaplan

Connect with Chelsea: https://www.linkedin.com/in/chelsea-hill13

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode, Splash's Haley Kaplan sits down with Sendoso's Head of Growth and Customer Marketing, Austin Sandmeyer. With over 10 years of experience in the event industry, Austin's hosted everything from small dinners to county fairs to comic-cons to business trade shows and conferences and beyond.

Tune in to this episode to hear him share: 

• Strategies for setting goals and expectations for your third-party events
• How to align with your executive team on a wraparound event strategy
• Methods for assigning different roles and responsibilities to team members at your booth versus those taking part in your smaller, owned events
• The most effective strategy for getting buy-in from your sales teams
• How to prep your on-site team to have quality conversations that build relationships 
• Best practices for capturing and qualifying leads on-site
• Different tactics for engaging with prospects on the conference or trade show floor versus at your wraparound event
• Follow-up strategies to maintain and grow your connections post-event

...and much more.

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://splashthat.com/

Connect with Austin: https://www.linkedin.com/in/austinsandmeyer/

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode of Checked In, host Camille Arnold sits down with Jared Kleinert.

Jared is the Founder and CEO of Offsite, a company that helps businesses save time, money, and stress when planning team retreats.

In addition to leading Offsite, Jared is also a TED speaker, 3x award-winning author, and USA Today's "Most Connected Millennial" who has helped organize hundreds of events for over 30,000 attendees. His insights on entrepreneurship, networking, remote work, and offsites have been featured in major media such as Forbes, TIME, Harvard Business Review, Fortune, NPR, Entrepreneur, Mashable, Fox Business, The Hustle, Bloomberg, and more.

Tune in to this episode to hear him discuss:

• The impact offsites have on employee retention and business growth
• Frameworks for creating cost-effective and engaging experiences for your team
• How frequently you should host offsites
• Best practices for organizing team gatherings that align leadership goals with employee needs
• The one thing businesses get wrong about offsites
• Metrics for measuring the success of your offsites 

...and more. 

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://splashthat.com/

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Connect with Jared: https://www.linkedin.com/in/jaredkleinert/

Check out Offsite: https://www.offsite.com/

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In this week's episode, host Camille Arnold sits down with community expert and marketing executive Daniel Cmejla. Daniel has led exponential growth and employee evangelism at some of the most recognized companies in the B2B space, including Chili Piper and Apollo. He also has years of experience organizing political campaigns and events for Bernie Sanders, Hillary Clinton, and most recently, Kamala Harris.

Tune in to hear Daniel share:

• What a community is and whether or not you should have one
• The four foundational pieces for building a thriving community 
• How to start a community with limited resources
• Strategic tips for amplifying your company's brand through employee and executive evangelism 
• The important relationship between events, community, and social media 
• His top takeaways from building communities at Chili Piper and Apollo

...and much more.

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Connect with Daniel: https://www.linkedin.com/in/greatmarketing/

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In this episode, Splash's Chief Marketing Officer, Kate Hammitt, joins Jonathan Gandolf, Founder and CEO of The Juice, on his podcast The Content Cocktail Hour. 

Tune in to hear them discuss how to:

• Use event-led growth as a repeatable and scalable go-to-market strategy
• Create an event strategy that aligns with every stage of the buyer's journey
• Effectively use virtual and in-person events to build relationships and trust
• Set success metrics and measure ROI across different event types
• Engage buyers and customers year-round to drive business growth

...and more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Connect with Kate on LinkedIn: https://www.linkedin.com/in/kateslonaker/

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Learn more about Splash: https://www.splashthat.com

Learn more about The Juice: https://www.thejuicehq.com/

Follow Checked In: https://splashthat.com/podcast

Follow The Content Cocktail Hour: https://app.thejuicehq.com/brands/thejuicehq

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In this Zero to Twenty episode replay, Splash's Chief Marketing Officer, Kate Hammitt, sits down with host Joe Matar to discuss event-led growth as a go-to-market strategy.

Tune in to hear them share: 

• What event-led growth is and why it works
• The evolving B2B buying journey and the critical role events play
• Strategies for using events to drive growth across every stage of your sales funnel
• Practical advice for aligning your revenue team around events 
• How to maximize the value of your events and fuel your larger content strategy
• Tips for measuring event success using leading and lagging indicators

...and more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Follow the Zero to Twenty podcast on Spotify: https://open.spotify.com/show/6ArXrDqi5VynEZphzIZz2G

Follow the Zero to Twenty podcast on Apple: 
https://podcasts.apple.com/us/podcast/zero-to-twenty-b2b-marketing-podcast-for-early-stage/id1735790114 

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