Checked In with Splash

In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team launch the first installment of Ask Splash Anything, an advice series for event marketers.

To kick off our new series, we polled our audience on the top questions they wanted us to answer.

Here's what they asked:

• How do you maximize event budget?
• How do you make a big impact and get results with a limited budget?
• What are some creative events and activations to do with a lean budget?
• How do you map the user experience from your event page to your actual event?
• What's the best way to prep and plan for an event with a small team?
• How do you engage and motivate your sellers and/or revenue team around your events?
• What's the best way find event locations and manage communications?

Tune in to hear Haley and Chelsea answer each of these questions with real life examples and practical strategies you can start using immediately.

Have a question for a future Ask Splash Anything episode? Send it to us at [email protected].
___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Connect with Haley: https://www.linkedin.com/in/haleykaplan

Connect with Chelsea: https://www.linkedin.com/in/chelsea-hill13

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Tell us what you thought about the episode

In this episode, Splash's Haley Kaplan sits down with Sendoso's Head of Growth and Customer Marketing, Austin Sandmeyer. With over 10 years of experience in the event industry, Austin's hosted everything from small dinners to county fairs to comic-cons to business trade shows and conferences and beyond.

Tune in to this episode to hear him share: 

• Strategies for setting goals and expectations for your third-party events
• How to align with your executive team on a wraparound event strategy
• Methods for assigning different roles and responsibilities to team members at your booth versus those taking part in your smaller, owned events
• The most effective strategy for getting buy-in from your sales teams
• How to prep your on-site team to have quality conversations that build relationships 
• Best practices for capturing and qualifying leads on-site
• Different tactics for engaging with prospects on the conference or trade show floor versus at your wraparound event
• Follow-up strategies to maintain and grow your connections post-event

...and much more.

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://splashthat.com/

Connect with Austin: https://www.linkedin.com/in/austinsandmeyer/

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Tell us what you thought about the episode

In this episode of Checked In, host Camille Arnold sits down with Jared Kleinert.

Jared is the Founder and CEO of Offsite, a company that helps businesses save time, money, and stress when planning team retreats.

In addition to leading Offsite, Jared is also a TED speaker, 3x award-winning author, and USA Today's "Most Connected Millennial" who has helped organize hundreds of events for over 30,000 attendees. His insights on entrepreneurship, networking, remote work, and offsites have been featured in major media such as Forbes, TIME, Harvard Business Review, Fortune, NPR, Entrepreneur, Mashable, Fox Business, The Hustle, Bloomberg, and more.

Tune in to this episode to hear him discuss:

• The impact offsites have on employee retention and business growth
• Frameworks for creating cost-effective and engaging experiences for your team
• How frequently you should host offsites
• Best practices for organizing team gatherings that align leadership goals with employee needs
• The one thing businesses get wrong about offsites
• Metrics for measuring the success of your offsites 

...and more. 

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://splashthat.com/

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Connect with Jared: https://www.linkedin.com/in/jaredkleinert/

Check out Offsite: https://www.offsite.com/

Tell us what you thought about the episode

In this week's episode, host Camille Arnold sits down with community expert and marketing executive Daniel Cmejla. Daniel has led exponential growth and employee evangelism at some of the most recognized companies in the B2B space, including Chili Piper and Apollo. He also has years of experience organizing political campaigns and events for Bernie Sanders, Hillary Clinton, and most recently, Kamala Harris.

Tune in to hear Daniel share:

• What a community is and whether or not you should have one
• The four foundational pieces for building a thriving community 
• How to start a community with limited resources
• Strategic tips for amplifying your company's brand through employee and executive evangelism 
• The important relationship between events, community, and social media 
• His top takeaways from building communities at Chili Piper and Apollo

...and much more.

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Connect with Daniel: https://www.linkedin.com/in/greatmarketing/

Tell us what you thought about the episode

In this episode, Splash's Chief Marketing Officer, Kate Hammitt, joins Jonathan Gandolf, Founder and CEO of The Juice, on his podcast The Content Cocktail Hour. 

Tune in to hear them discuss how to:

• Use event-led growth as a repeatable and scalable go-to-market strategy
• Create an event strategy that aligns with every stage of the buyer's journey
• Effectively use virtual and in-person events to build relationships and trust
• Set success metrics and measure ROI across different event types
• Engage buyers and customers year-round to drive business growth

...and more.
___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Connect with Kate on LinkedIn: https://www.linkedin.com/in/kateslonaker/

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Learn more about Splash: https://www.splashthat.com

Learn more about The Juice: https://www.thejuicehq.com/

Follow Checked In: https://splashthat.com/podcast

Follow The Content Cocktail Hour: https://app.thejuicehq.com/brands/thejuicehq

Tell us what you thought about the episode

In this Zero to Twenty episode replay, Splash's Chief Marketing Officer, Kate Hammitt, sits down with host Joe Matar to discuss event-led growth as a go-to-market strategy.

Tune in to hear them share: 

• What event-led growth is and why it works
• The evolving B2B buying journey and the critical role events play
• Strategies for using events to drive growth across every stage of your sales funnel
• Practical advice for aligning your revenue team around events 
• How to maximize the value of your events and fuel your larger content strategy
• Tips for measuring event success using leading and lagging indicators

...and more.
___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Follow the Zero to Twenty podcast on Spotify: https://open.spotify.com/show/6ArXrDqi5VynEZphzIZz2G

Follow the Zero to Twenty podcast on Apple: 
https://podcasts.apple.com/us/podcast/zero-to-twenty-b2b-marketing-podcast-for-early-stage/id1735790114 

Tell us what you thought about the episode

In this webinar replay, host Camille White-Stern sits down with Nina Skoko, Global Partner Marketer at TikTok.

Nina's background is rich with media experience, from her days at Wall Street Journal to her time at CBS to her current role at TikTok. Throughout her career, Nina has found a passion for creating impactful stories that connect brands with their consumers.

In this episode, she shares specific ways she uses post-event content to create stories that live beyond the four walls of her events, allowing her to maximize the ROI of her programs. 

Tune in to hear Nina share:

• Tips for creating evergreen content
• Criteria for identifying high-impact content
• Strategies for creating "FOMO without resentment" for guests who couldn't attend
• Real-life examples of event content TikTok created at Cannes
• Best practices for enabling sales with event content
• Processes for distributing content post-event
• Ways to measure the success of event content

...and more.

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Learn more about TikTok: https://www.linkedin.com/company/tiktok/

Check out our The Power of Event-Led Growth episode with Nina: https://splashthat.com/podcast

Tell us what you thought about the episode

In this episode of Checked In, host Camille White-Stern is joined by Joe Rivers, Director of Sales Enablement at Spiro.

Joe is a seasoned experiential marketer and thought leader with a diverse background in brand activation, tour management, and business development. Joe's career journey and expansive travels across 29 countries have provided him with countless experiences both attending and creating B2B and B2C events.

In this episode, he shares:

• What experiential marketing is and why it matters
• Examples of the most engaging B2B and B2C events he's attended and hosted
• The four most powerful emotions for B2B and B2C events
• The biggest components of great experiential marketing
• The one event he is still thinking about five years later

...and much more.

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Tell us what you thought about the episode

In this episode, host Camille White-Stern is joined by Katherine Tooley, VP of Global Events and Experiential Marketing at HubSpot.

With over 20 years of experience in the event industry, Katherine has a rich background in creating memorable and engaging experiences. She's been involved in everything from kicking off music festivals like Bonnaroo and Outside Lands to scaling Refinery29's 29Rooms art experience to producing HubSpot's annual Inbound conference.
 
Throughout the episode, she shares years of expertise, best practices, and strategies for:

• Creating event experiences attendees want to attend
• Crafting dynamic event content using the right mix of topics and speakers 
• Aligning event content with company goals
• Extending the value of your event content
• Measuring the impact of your event content

...and more.

Tune in to learn all her tips for crafting powerful event content that resonates with audiences and produces real results.
___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Get to know HubSpot: https://www.hubspot.com/

Learn more about maximizing the value of your event content: https://splashthat.com/webinars/dont-leave-event-roi-on-the-table

Tell us what you thought about the episode

In this week's episode of Checked In, host Camille White-Stern sits down with Chili Piper's Head of Demand Generation Tara Robertson.

In their conversation, they discuss:

• Collaborating with partners on events
• Metrics for measuring event success
• Tools for creating invite lists and segmenting audiences
• Tara's number one tip for increasing attendance
• Top challenges for incorporating events into demand gen strategies

...and more.

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Learn more about Chili Piper: https://www.linkedin.com/company/chilipiper/

Tell us what you thought about the episode