When marketing and sales work together, they both win at events.

In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse.

Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to make events more impactful and drive real results together.

Tune in to learn:

• Signs your sales and marketing teams aren’t aligned and how to fix it
• Key metrics that prove event impact to sales and leadership
• Tactics for sales enablement before, during, and after events

Episode outline:

(00:00) Meet Erin Biesanz

(03:10) Why sales and marketing misalignment happens

(10:33) Arctic Wolf's revenue team structure

(15:01) Communication and buy-in from sales

(21:50) Workflows that support event success

(26:31) Scaling your event playbook for success

(35:03) Key metrics that matter for virtual events

(41:39) Building relationships for cross-collaboration

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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The more your event programs scale, the more difficult it becomes to keep a handle on brand consistency. 

In this episode, Haley Kaplan explains the critical role brand integrity plays in successful event programs. She shares the most common challenges teams face, including rogue assets, unclear ownership, and inconsistent messaging. If this sounds familiar, she’ll show you how the right technology, solid brand guidelines, and streamlined processes can keep your events on brand as you scale. 

Tune in to learn:

• Why brand integrity is crucial for event success
• The top challenges marketers face when scaling events and how to overcome them
• Key systems and tools to maintain brand consistency as your event program grows

Episode outline:

(00:00) Meet Haley Kaplan

(02:22) How brand integrity affects event-led growth

(06:02) Common challenges when scaling events

(08:38) The importance of strong brand guidelines

(13:59) Event tech and team enablement

(15:51) How to conduct an internal event audit

(19:38) Maximize the use of event templates 

(23:16) Ensure alignment through approval workflows

(24:56) Scaling 250+ events with Splash

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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Can B2B events be fun, creative, and strategic? Absolutely. 

In this episode, Camille Arnold sits down with Gracie Bulleit from Pendo and Laura Lilley from Hootsuite to discuss how event marketers can strike the perfect balance between creating engaging brand moments and achieving measurable results. They share the strategies that elevated their event programs, including gamification, hands-on experiences, and community engagement that drive real business impact.

Tune in to learn:

• Creative strategies that make brand events unforgettable without a big budget
• Practical tips for demonstrating the value of your events to leadership
• Lessons learned from some of the most innovative event programs in the industry

Episode outline:

(00:00) Meet Gracie Bulleit and Laura Lilley

(03:52) Brand vibes in B2B events

(08:07) Design events that are attendee-first, not agenda-first

(13:19) Event success metrics beyond lead volume

(19:57) Post-event reporting cadence

(21:39) How gamification can drive engagement

(24:57) Target the right audience with tailored experiences 

(35:49) How to balance creativity and business goals

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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You’ve curated the perfect experience, nailed the logistics, and built the buzz. But when the day arrives, the seats are emptier than expected. 

In this episode, Haley Kaplan shares Splash’s proven framework for overcoming attrition and driving attendee commitment. From refining your messaging to targeting the right audience, she outlines the key tactics to turn low attendance into a thing of the past. Tune in for actionable insights that will help you fill seats and create events that truly stand out.

Tune in to learn:

• How to define your ideal attendee and build events that speak directly to them
• Tactics to increase commitment, from reciprocity to host-driven outreach
• How to drive attendance through cross-team efforts 

Episode outline:

(00:00) Meet Haley Kaplan

(01:27) Hard lessons from an event with zero attendance

(05:20) Planning an event with a clear goal in mind

(07:35) Target your ideal attendee 

(09:50) The importance of clear and direct messaging for event pages

(16:39) The role of reciprocity in boosting attendance

(19:02) Making your sales team accountable for event success

(23:19) Using personalized communication to reduce no-shows

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively.

In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you.

If you’re looking to maximize the full potential of your events, this episode gives you the framework to start.

Tune in to learn:

• Which event data points really matter
• Tips for capturing insights without disrupting the attendee experience
• How to use event data for personalized campaigns and follow-up

Episode outline:

(00:00) Meet Taylor Bohn

(04:07) Event data in the era of privacy regulations

(06:50) Ways to collect and analyze feedback data

(13:01) Clarity on the goals and metrics of your event 

(18:23) Measuring brand awareness through events 

(20:20) Capturing data intentionally at every touchpoint

(28:36) You have all this event data… Now what?

(36:33) Personalize the buyer journey with insights

(38:45) Must-have integrations in your tech stack

(42:09) Proving event ROI to stakeholders

(44:47) Data capture beyond just surveys

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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No one wants to feel like just another name on a guest list. 

Generic invites and agendas don’t cut it anymore. Buyers expect relevant and timely experiences that speak to their needs.

In this episode, Haley Kaplan and Chelsea Hill from Splash discuss how to use data to create personalized event experiences that connect with audiences. They share engagement strategies for every stage of the funnel, tools to help you scale without burning out, and the metrics that prove that personalization works.

Tune in to learn:

• The data points that matter most for personalization
• How to segment attendees and tailor experiences by funnel stage
• Tools and tactics to scale event personalization 

Episode outline:

(00:00) Meet Haley Kaplan and Chelsea Hill

(02:40) Why personalization matters in events

(06:56) Personalization strategies based on data

(17:05) Engagement cues and follow-up

(20:18) Leveraging social behavior and feedback data

(24:24) Personalization for each stage of the funnel

(33:55) Scaling personalization with tech 

(39:47) Measuring the success of personalization efforts

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/ui8WT 

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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If you’re an event professional, you’ve probably heard of Cvent CONNECT. It’s the annual conference where event pros come together to explore what’s next for the industry.

In this episode, the Splash team attends for the first time and shares their experience. Hayley Pellizzon, Perry Piep, and Haley Kaplan talk about what they learned, the moments that stood out, and the ideas they are taking back to their work. From tech tours to customer stories, hear their honest takeaways from CONNECT 2025.

Tune in to learn:

• How one big event can fuel your content and growth strategy all year long
• Why immersive product experiences create lasting impact
• The role  preparation plays  in building unforgettable events

Episode outline:

(00:00) Meet the Splash Team

(02:23) Maximizing your events for engagement 

(05:01) Cvent’s product demos and tech tours

(08:42) Insights from fellow marketers

(11:15) Key learnings from CONNECT 2025

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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Most marketers would be thrilled with 2x or 3x ROI from events. Gainsight consistently sees 7x.

Emily Wilkes, Director of Field and Partner Marketing at Gainsight, joins Camille Arnold to discuss how they use events to drive pipeline and business growth. Emily shares how her team executes a variety of event types, each designed to engage prospects and accelerate the buyer journey. In this episode, you’ll get an inside look at how Gainsight aligns event strategy with business goals, uses data to measure success, and creates powerful cross-department collaboration.

Tune in to learn:

• Mistakes to avoid when measuring event ROI
• How to choose the right event formats based on customer intent
• The difference between sourced and influenced pipeline and why it matters

Episode outline:

(00:00) Meet Emily Wilkes

(02:40) Key metrics for measuring event success

(04:58) Gainsight’s event mix

(09:30) Event strategy and pipeline alignment

(13:01) Success stories from regional roadshows

(17:31) Reporting the value of events

(20:39) Adapting event strategies over time

(28:49) The future of event marketing

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com 

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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Event-led growth can deliver impressive business results, but only when it’s supported by the right technology. 

In this episode, Haley Kaplan shares Splash’s framework for selecting tools that enable a scalable, measurable, and sustainable event-led growth strategy. You’ll learn the four capabilities every event platform should have, along with the key integrations you need to connect your events to the rest of your marketing ecosystem.

Tune in to learn:

• How to make events scalable with repeatable templates
• The four non-negotiables in any event tech stack
• What real-time visibility looks like in event data

Episode outline:

(00:00) Meet Haley Kaplan

(02:11) What is event-led growth and why it works

(06:48) Why your tech foundation makes or breaks success

(09:19) The 4 capabilities every event tech stack needs

(21:16) Integrating with your MarTech tools

(25:58) How to evaluate event tech

(32:51) Using event data to prove ROI and impact

___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Enroll in The Event-Led Growth Masterclass & Certification:  https://utm.io/ui3Ng

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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As technology evolves, events remain one of the most effective ways to connect people and drive business results. 

In this episode, Hayley Kaplan discusses how event-led growth (ELG) helps marketers transform their events from occasional marketing activities into powerful revenue drivers. She shares Splash’s proven framework for creating an ELG strategy, plus five practical tips to help you stand out as a leader in event marketing. 

Mastering ELG will position you as a key player in your organization, help you stay agile,  and set your career up for long-term success.

Tune in to learn:

• Ways to integrate events across the entire marketing funnel
• The difference between good and great event marketers
• How to prove ROI and show event impact

Episode outline:

(00:00) Meet Haley Kaplan and Zach Napolitano

(01:34) Rethinking events as full-funnel revenue drivers

(05:17) How to diagnose gaps in your pipeline

(07:42) Matching the right event to the right goal

(12:45) Getting sales buy-in with one strategic event

(16:33) Mastering event-led growth for your career

(18:25) What to expect from Splash’s ELG certification course

(30:21) Top 5 career tips for event marketers

___________________________________________________________________ 

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiJMF 

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com 

Tell us what you thought about the episode