You’ve curated the perfect experience, nailed the logistics, and built the buzz. But when the day arrives, the seats are emptier than expected. 

In this episode, Haley Kaplan shares Splash’s proven framework for overcoming attrition and driving attendee commitment. From refining your messaging to targeting the right audience, she outlines the key tactics to turn low attendance into a thing of the past. Tune in for actionable insights that will help you fill seats and create events that truly stand out.

Tune in to learn:

• How to define your ideal attendee and build events that speak directly to them
• Tactics to increase commitment, from reciprocity to host-driven outreach
• How to drive attendance through cross-team efforts 

Episode outline:

(00:00) Meet Haley Kaplan

(01:27) Hard lessons from an event with zero attendance

(05:20) Planning an event with a clear goal in mind

(07:35) Target your ideal attendee 

(09:50) The importance of clear and direct messaging for event pages

(16:39) The role of reciprocity in boosting attendance

(19:02) Making your sales team accountable for event success

(23:19) Using personalized communication to reduce no-shows

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