First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively.

In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you.

If you’re looking to maximize the full potential of your events, this episode gives you the framework to start.

Tune in to learn:

• Which event data points really matter
• Tips for capturing insights without disrupting the attendee experience
• How to use event data for personalized campaigns and follow-up

Episode outline:

(00:00) Meet Taylor Bohn

(04:07) Event data in the era of privacy regulations

(06:50) Ways to collect and analyze feedback data

(13:01) Clarity on the goals and metrics of your event 

(18:23) Measuring brand awareness through events 

(20:20) Capturing data intentionally at every touchpoint

(28:36) You have all this event data… Now what?

(36:33) Personalize the buyer journey with insights

(38:45) Must-have integrations in your tech stack

(42:09) Proving event ROI to stakeholders

(44:47) Data capture beyond just surveys

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