The more your event programs scale, the more difficult it becomes to keep a handle on brand consistency. 

In this episode, Haley Kaplan explains the critical role brand integrity plays in successful event programs. She shares the most common challenges teams face, including rogue assets, unclear ownership, and inconsistent messaging. If this sounds familiar, she’ll show you how the right technology, solid brand guidelines, and streamlined processes can keep your events on brand as you scale. 

Tune in to learn:

• Why brand integrity is crucial for event success
• The top challenges marketers face when scaling events and how to overcome them
• Key systems and tools to maintain brand consistency as your event program grows

Episode outline:

(00:00) Meet Haley Kaplan

(02:22) How brand integrity affects event-led growth

(06:02) Common challenges when scaling events

(08:38) The importance of strong brand guidelines

(13:59) Event tech and team enablement

(15:51) How to conduct an internal event audit

(19:38) Maximize the use of event templates 

(23:16) Ensure alignment through approval workflows

(24:56) Scaling 250+ events with Splash

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