Checked In with Splash

Events aren't random acts of marketing, and they shouldn't be treated that way.

In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in. 

Throughout the session, they discuss how companies are leveraging events to accelerate their pipeline and drive real revenue.

Tune in to learn:

• How to build a cohesive event-led growth strategy 
• Proven ways to measure event ROI that will resonate with leadership
• Essential technology and processes to scale your event strategy

 Episode outline:

(00:00) Meet Kate Hammitt and Matt Heinz

(02:52) The impact of ELG on growth and goals

(06:24) Aligning teams around one event strategy

(11:21) Mapping events on the customer journey

(16:13) Qualities of robust event tech 

(20:30) Building your ELG team and playbooks

(25:40) Event-Led Growth Maturity Model 

(30:17) Getting C-suite buy-in and starting small

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Take The Event-Led Growth Maturity Model quiz: https://utm.io/uiHpS 

Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiHpI 

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com 

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With 2025 at the halfway mark, now’s the time to take stock: What’s working? What’s not? And where should you focus next?

In this episode, Haley Kaplan sits down with Camille Arnold, Director of Experiential Marketing at Splash, and Kristen Vesey, Senior Field Marketing Manager at Ramp. They discuss how to fine-tune your event mix, how to use first-party data more effectively, and how to nurture buyer relationships.

Tune in to learn:

• Creative ways to capture meaningful attendee insights
• Why events and content strategy should be connected
• Tips for cross-team collaboration with sales and CX

Episode outline:

(00:00) Meet Camille Arnold and Kristen Vesey

(06:47) Lessons from 2024 and what’s changing in 2025

(12:31) Event mix, goals, and strategy

(17:56) Nurturing customer relationships

(24:23) Post-event strategy and proving ROI

(29:17) Capturing first-party data from events

(36:04) Trends and innovations to try this year

(38:12) How to future-proof your event strategy

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com 

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Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run?

In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scaling successful formats with the need to keep things fresh.

Tune in to learn:

• The role of tech in scaling events
• Metrics that matter for small, repeatable events
• Tips for aligning ad hoc events with ELG goals

Episode outline:

(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu

(01:06) Why small events aren’t always simple

(06:25) Scaling programs without losing interest

(09:42) Tools that make a flexible event strategy possible

(12:56) Ad hoc events in an ELG strategy

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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com 

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What is event-led growth, and how do you know if you’re doing it?

In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth?

Tune in to learn:

• What most marketers overlook when planning events
• The key differences between "just doing events" and using an ELG strategy
• How to identify your ICP and build an event strategy that benefits them 

Episode outline:

(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu

(05:12) The key traits of event-led growth

(13:08) Understanding attendee behavior

(20:52) The impact of events on customer relationships

(25:14) Increase engagement through smaller, repeatable events

(27:15) The conundrum of attribution

 ___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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There are marketing courses on everything from SEO to mapping the buying journey, but until now, nothing on event-led growth (ELG). In this episode, host Camille Arnold and course co-creator Zach Napolitano share the story behind Splash’s Event-Led Growth Masterclass and Certification.

They discuss why it was created, who it's for, and what you'll learn. If events are part of your growth strategy, this course is your guide for making them measurable, scalable, and impactful.

Tune in to learn:

• How to align your event goals with broader business objectives
• Misconceptions about event ROI 
• Why ELG success relies on collaboration across departments

Episode outline:

(00:00) Meet Zach Napolitano

(01:30) Building the Event-Led Growth Masterclass from scratch

(07:40) Why this course isn’t just for event marketers

(12:07) The first step to building a real event strategy

(16:28) Measuring ROI of events

(18:43) A sneak peek at the full ELG curriculum and how to access it

 ___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Enroll in The Event-Led Growth Masterclass & Certification: https://elg.splashthat.com/learn?utm_content=elg_masterclass_cert-training_25-06-04_Checked-In_Everything-Youll-Learn-in-Splashs-ELG-Masterclass&utm_prod=SPL&utm_reg=ALL&utm_aud=ALL&utm_eng=ALL&utm_ver=ALLEC&utm_per=ALL&utm_ptype=BA-TOFU&utm_bus=MMENT

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com 

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In this webinar replay, Splash's Haley Kaplan is joined by Anna Tumanova, Events Marketing Lead at Gorgias.

Throughout their discussion, they share tips, trends, and tactics to shape your 2025 events. 

Tune in to learn:

• Key takeaways from event pros on what worked (and what didn't) in 2024
• Strategies to increase registrations, reduce attrition, and keep attendees engaged
• Best practices for defining and measuring ROI
• Key trends expected to shape events in 2025

 ___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com
Learn more about Gorgias: https://www.gorgias.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode of Checked In, Splash's Chief Marketing Officer Kate Hammitt sits down with Senior Director of Events at 6sense Bethany Murphy and Senior Manager of Event Tech & Operations at Cvent Allyson Keenan.

Together, they explore the best ways for creating revenue-driving event strategies in 2025. 

Tune in to learn how to set realistic, measurable event goals, make data-driven decisions, and stay on top of upcoming trends in the new year.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team host our advice series, Ask Splash Anything. 
 
In this series, we poll our audience on the top questions they want us to answer.
 
Here's what they asked:

• How do I increase leads and engage attendees before and during my event?
• What's the best way to use my events to engage my audience year-round?
• How can I get guests to actually show up to my event?
• How do I make the most of my post-event follow ups?
• What are some ways I can get more creative with my conference booth to better attract my ICP?
• How do I get guests to attend my ancillary or wraparound event at a conference?

Tune in to hear Haley and Chelsea answer these questions with real life examples and practical strategies you can start using immediately.
 
Have a question for a future Ask Splash Anything episode? Send it to us at [email protected].
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com
Connect with Haley: https://www.linkedin.com/in/haleykaplan
Connect with Chelsea: https://www.linkedin.com/in/chelsea-hill13
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

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In this episode of Checked In, Splash's Haley Kaplan and Chelsea Hill recap their experiences at Dreamforce and INBOUND 2024.

Tune in to hear them share the creative booths that caught their attention, the similarities and differences between the two conferences, and the unique ways brands were getting noticed on and off the floor.

Plus, they explain how to choose which conferences to invest in and share the criteria they used to decide Splash's presence at both Dreamforce and INBOUND.
___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Sign up for the Event-Led Growth Masterclass & Certification: https://splashthat.com/elg/podcast

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In this episode of Checked In, Splash's Haley Kaplan shares how companies can bring the highest-performing marketing channel into every phase of the buyer’s journey.

Tune in to hear:

• How to strategically use events throughout the buying journey
• Examples of high-performing events for each phase of the funnel, including ones from Splash's very own playbook
• The most important metrics to measure for every event (aka the numbers to report on to prove revenue impact and impress your leadership team)
• Tips from a sales leader on how to effectively motivate and engage your sales team around your event strategy

...and more.
___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Learn more about Splash: https://www.splashthat.com

Sign up for the Event-Led Growth Masterclass & Certification: https://splashthat.com/elg/podcast

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

Tell us what you thought about the episode