In this episode of Checked In, Splash's Haley Kaplan shares how companies can bring the highest-performing marketing channel into every phase of the buyer’s journey.

Tune in to hear:

• How to strategically use events throughout the buying journey
• Examples of high-performing events for each phase of the funnel, including ones from Splash's very own playbook
• The most important metrics to measure for every event (aka the numbers to report on to prove revenue impact and impress your leadership team)
• Tips from a sales leader on how to effectively motivate and engage your sales team around your event strategy

...and more.
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Learn more about Splash: https://www.splashthat.com

Sign up for the Event-Led Growth Masterclass & Certification: https://splashthat.com/elg/podcast

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