What is event-led growth, and how do you know if you’re doing it?

In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth?

Tune in to learn:

• What most marketers overlook when planning events
• The key differences between "just doing events" and using an ELG strategy
• How to identify your ICP and build an event strategy that benefits them 

Episode outline:

(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu

(05:12) The key traits of event-led growth

(13:08) Understanding attendee behavior

(20:52) The impact of events on customer relationships

(25:14) Increase engagement through smaller, repeatable events

(27:15) The conundrum of attribution

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