There are marketing courses on everything from SEO to mapping the buying journey, but until now, nothing on event-led growth (ELG). In this episode, host Camille Arnold and course co-creator Zach Napolitano share the story behind Splash’s Event-Led Growth Masterclass and Certification.

They discuss why it was created, who it's for, and what you'll learn. If events are part of your growth strategy, this course is your guide for making them measurable, scalable, and impactful.

Tune in to learn:

• How to align your event goals with broader business objectives
• Misconceptions about event ROI 
• Why ELG success relies on collaboration across departments

Episode outline:

(00:00) Meet Zach Napolitano

(01:30) Building the Event-Led Growth Masterclass from scratch

(07:40) Why this course isn’t just for event marketers

(12:07) The first step to building a real event strategy

(16:28) Measuring ROI of events

(18:43) A sneak peek at the full ELG curriculum and how to access it

 ___________________________________________________________________

If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at [email protected]. We'd love to hear from you.

Enroll in The Event-Led Growth Masterclass & Certification: https://elg.splashthat.com/learn?utm_content=elg_masterclass_cert-training_25-06-04_Checked-In_Everything-Youll-Learn-in-Splashs-ELG-Masterclass&utm_prod=SPL&utm_reg=ALL&utm_aud=ALL&utm_eng=ALL&utm_ver=ALLEC&utm_per=ALL&utm_ptype=BA-TOFU&utm_bus=MMENT

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com 

Tell us what you thought about the episode